Research, Measurement, and Evaluation of Communication Strategies for Enterprises

Print

August 2010 - Mark Weiner, CEO or PRIME Research North America, will be a featured presenter in Sao Paulo, Brazil at the International Course of Business Communication conference sponsored by Aberje, the Brazilian Association for Business Communication and the NewHouse School of Public Communications at Syracuse University.  Mark will present "Research, Measurement and Evaluation of Communication Strategies for Enterprises."

For more information:  http://www.aberje.com.br/acervo_not_ver.asp?ID_NOTICIA=2339&EDITORIA=Curso%20Syracuse

Post Recession Communications: Facing the New Realities

Print

PRIME Research CEO Mark Weiner will be joining representatives from IBM, Ford Motor Company, Diebold, Internet Strategies Group and public relations firms APCO Worldwide, Edelman, Dix & Eaton, Fahlgren-Mortine and Morgan & Myers at the "Post Recession Communications: Facing the New Realities" conference at Kent State University's School of Journalism and Mass Communication. Citing the need for companies and agencies to work smarter and harder in a world with smaller budgets, reduced staffs and stripped-down resources, the program includes a four-part public relations series devoted to the strategies market leaders are using to succeed in a new economy.

For more information: http://www.myprseries.com/

 

Powering PRogress: PRSA 2010 International Conference

Print

Washington DC, October 16-19, 2010 - Mark Weiner, the CEO of PRIME Research North America, lead a discussion at the 2010 PRSA International Conference entitled, "Quantifiable Objectives: The Key to Proving PR Value."  The session is described below:

"While the straightforward measures for proving public relations success is often 'meet or beat measureable objectives,' setting quantifiable objectives is one of PR’s most vexing challenges.

Read more...

Dr. Rainer Mathes Addresses the China-Europe Auto Symposium

Print

September 22-23, 2009: At the China-Europe Auto Symposium (CEAS), PRIME Research's Managing Director, Dr Rainer Mathes, addressed the audience on changes in the auto industry with regard to electric cars and market leaders.

For more information:  http://auto.sohu.com/20090928/n267064230.shtml

Documenting The Business Outcomes of Public Relations

Print

September 2009: At the Public Relations Society of America Measurement Working Group, Mark Weiner, CEO of PRIME Research North America, joined David Rockland of Ketchum, Pauline Draper-Watts of the PR Measurement Commission, Katie Paine of KD Paine and Partners and Don Wright of Boston University, to discuss the business outcomes of public relations.

For more information on the discussion, and to view the slideshow:

http://www.slideshare.net/prsa/documenting-the-business-outcomes

 

More Articles...