PRIME – excellence approach

PRIME stands for highest methodological standards which are approved by our International Scientific Advisory Board.
PRIME’s entire history is marked by leading-edge methodological innovations an a pioneering spirit.
PRIME’s exellence approach is supported by our total quality program:
  • In-house human coding in research centers supervised by quality managers
  • Single-interface integrated workflow system PCD which encompasses incoming media
    > coding schedules 
    > reliability checks
    > data set management
  • Native-language speakers in 25 languages with special industry sector
  • Extensive coder training
    > weekly group coding sessions
    > double coding in complex situations
    > regular reliability testing

PRIME – International Scientific Advisory Board

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