rep.strat.Surveys – 360° reputation research

In addition to journalist-driven media reputation, it can be extremely beneficial to keep a direct eye on the opinions of other important stakeholders as well. The holistic approach of PRIME incorporates key stakeholder surveys to ensure an integrated approach to reputation management.

In the tradition of our strategic partnership approach, PRIME helps to identify key stakeholder groups as well as to assess awareness, attitudes, preferences and behavior among your stakeholder groups.

Combining PRIME Strategic Media Analysis with PRIME rep.strat.surveys lets you close the loop in the opinion formation process (unless there is a circle) See what impact your messages are having on your target audience. PRIME polls an opinion-leading panel on a monthly basis as a supplement to the media reputation data to gain insight on brand standings, issue penetration and movements.

We can also track perceptions on and evaluations of your reputation drivers with your stakeholder groups.