PRIME web.Analysis – managing reputation on the internet

PRIME web.analysis is a real-time solution for monitoring, contextualizing and visualizing web-based news, blogs and forums for the purposes of marketing and communications optimization. It combines the research-based consulting expertise of PRIME with the technological acumen of IBM to provide precise, instantaneous analysis from unstructured content on the web. Using advanced contextual analysis and intelligent search, web.Analysis extracts relevant insight to track consumer sentiment, thus enabling clients across a broad range of industries to communicate more efficiently and effectively. In addition, skilled PRIME consultants in eight locations around the globe are available to provide interpretive analysis and strategic guidance.

PRIME web.analysis provides you with more than just volume of coverage. It tracks the strengths and weaknesses of your brand using the same categories developed by PRIME in its human coding. Feel confident knowing that you are able to keep on top of the vast amount of content circulating on the web. Take action by performing side-by-side comparisons of the automated online results with your target brand definition. Drill down to identify sites for outreach. Show management the impact of your communications on the company's brand stories.

PRIME web.Analysis is constantly scanning relevant online and social media outlets. Not only does it display the coverage for you, the built-in charting module performs on-the-fly statistical analysis and provides downloadable, drill-down charts that you can use to present the results:

• Benchmarking for comparative analyses
• Analyze media presence, tonality of brands, products, corporations or issues
• Interactive charts allow drill-down for quick, intuitive access to the coverage behind the data.

PRIME web.Analysis searches tens of thousands of sites for you. The list of content can be expanded or limited as needed.