North America

USA - New York

New York
New York
275 Seventh Ave, Suite 706
New York, NY 10001
P: +1.646.722.3041
newyork@prime-research.com

USA - Detroit/ Ann Arbor

Ann Arbor / Detroit
Ann Arbor/ Detroit
309 Maynard Street
Ann Arbor, MI 48104
+1 734 913 0348
annarbor@prime-research.com

Europe

Germany

Frankfurt / Mainz
Kaiserstrasse 22-24
55116 Mainz
+49 6131 2180 0
mainz@prime-research.com

United Kingdom

Oxford
58 St. Aldates
Oxford, OX1 1ST
+44 1865 324 911
oxford@prime-research.com

Switzerland

Zurich
Badenerstraße 549
8048 Zurich
+41 43 210 97 46
zurich@prime-research.com

South America

Brazil

Sao Paulo
Av. Roque Petroni Júnior, 1089
São Paulo, SP Brasil – 04707-900
+55 11 3033 5858
saopaulo@prime-research.com

Asia Pacific

China

Shanghai
Rm.306, Bldg. 2
Lujiazui Software Park No. 100, Lane 91, E'shan Rd. Pudong Shanghai 200127, China
+86 21 6859 2099
shanghai@prime-research.com

India

Office no. 3, 14th floor German Center
Building No. 9B -DLF Cyber City
Phase-III Gurgaon - INDIA
+91 124 463 6045
newdelhi@prime-research.com

Jaguar

Jaguar Land Rover

Jaguar and Land Rover analyzed trends in 21 top markets, accounting for over 80% of their sales volume globally.

As one of the world fastest growing premium car manufacturers worldwide Jaguar Land Rover focus on producing high-quality luxury vehicles that appeal to customers globally. PRIME Research analysis and insight is at the heart of measurement and planning, providing management with the processes and tools to make better business decisions. PRIME has been working with Jaguar and Land Rover since 2010, supporting both brands throughout a period of exceptional growth.

From daily news summaries for top executives to media performance and strategic reports on the automotive industry, PRIME’s scientific approach to media analysis ensures a credible objective way of measuring performance, and aids the business in strategic planning and goal setting.

Download the full report here.

You may also be interested in

PRIME & ŠKODA: AMEC 2017 Grand Prix Platinum Award for the Kodiaq Launch

ŠKODA goes off-road for success ŠKODA is on a journey to evolve the brand’s image. Its cars have long been the underdog, but as the brand now wins awards and is seeing increased sales, it’s the ŠKODA drivers who are having the last laugh. The SUV segment is the fastest growing in Europe. It accounts for 13% of the total UK car market and since 2010 has been growing by 20% year on year. ŠKODA, until recently, was not in this segment. KODIAQ is the brand's first major inroad into this booming category. “We are conquering a new segment for the brand – and new customer groups” – says ŠKODA CEO, Bernhard Maier. The target demographic is different, the message is different and the strategy must be different too if ŠKODA is to stand a chance of success. Generating a wave of enthusiasm and ...

Learn more

Case Study - Centers for Medicare and Medicaid Services

Overview One of the most vexing challenges facing marketing and communications executives today is planning, managing and quantifying return-on-investment or "ROI." In the case of Medicare Open Enrollment, however, the Centers for Medicare and Medicaid (CMS) research team, consisting of Medicare’s in-house staff augmented by and research provider PRIME Research, not only quantified the relative post-campaign returns on CMS's investments in earned and paid media, but successfully planned its campaigns around formative optimization-research undertaken before investing even the first dollar. Applying sound research fundamentals, the CMS team delivered high returns from a campaign that combined both paid and earned media by planning for ROI from the beginning; by setting objectives which were ...

Learn more