As communication professionals, our actions have the potential to affect real change. But in a world overflowing with information, it is easy to lose track of what really matters and what actually works.
With intelligent media analyses a new market research tool is available, which compiles diverse, semantic real-time profiles on the basis of international or domestic articles in all media genres: of companies, products or people. In this e-book you will discover how the results of a semantic analysis of well over 50 million public documents help you to recognize trends at an early stage and make your company stand out from the competition. This will give your market research a new, extremely valuable dimension.
In today’s business „Monitoring“ is more than a just a word! It rather impacts your company’s success. Big Data offers lots of opportunities, on the other hand the large amount of data makes it harder to get an overview of your stakeholder’s interests, issues and upcoming trends. The solution: Our observing and analysis software PRIME INTELLIGENCE, which identifies every piece of relevant news from all digitally available content sources for all kinds of companies, markets and topics – automatically, in real-time and on an individual basis. Knowledge is power! Find out how to manage the flood of data by delving among our e-book* and become acquainted with PRIME Intelligence.
In every business case – whether the organization is large or small; for-profit or nonprofit; local or global – there is an objective. Objectives may include generating a profit, approving legislation or giving back to the community. To advance the organization, those doing so need a clear understanding of the organization’s aims. This is true for the public relations (PR) team and its agencies: The purpose of every public relations professional is to help his or her organization achieve its business objectives.
This paper defines marketing mix modeling, shares approaches for incorporating public relations’ results into the model – primarily through media content analysis – and provides a recent case study. While marketing mix modeling has become more common and more reliable in the past decade, relatively few cases integrate public relations. Among those few cases which do integrate public relations results, even fewer are available for public dissemination. We are fortunate in this paper to share a case study which reveals both the company and the brand.
This white paper introduces the concept of Big Data from a public relations and communications perspective, outlines the sources of Big Data for the field, discusses the challenges of using Big Data, and offers guidance on how organizations can implement Big Data analysis. The real value lies in the actionable insights gleaned from the data. Beyond this, the white paper focuses on the insight discovery process and Big Data applications in the public relations and communications process. To demonstrate how insights are turned into action, case studies from MasterCard, Southwest Airlines, and Cisco Systems, Inc., are discussed in context of Big Data in public relations and the insights-discovery process.
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