North America

USA - New York

New York
New York
275 Seventh Ave, Suite 706
New York, NY 10001
P: +1.646.722.3041
newyork@prime-research.com

USA - Detroit/ Ann Arbor

Ann Arbor / Detroit
Ann Arbor/ Detroit
309 Maynard Street
Ann Arbor, MI 48104
+1 734 913 0348
annarbor@prime-research.com

Europe

Germany

Frankfurt / Mainz
Kaiserstrasse 22-24
55116 Mainz
+49 6131 2180 0
mainz@prime-research.com

United Kingdom

Oxford
58 St. Aldates
Oxford, OX1 1ST
+44 1865 324 911
oxford@prime-research.com

Switzerland

Zurich
Badenerstraße 549
8048 Zurich
+41 43 210 97 46
zurich@prime-research.com

South America

Brazil

Sao Paulo
Av. Roque Petroni Júnior, 1089
São Paulo, SP Brasil – 04707-900
+55 11 3033 5858
saopaulo@prime-research.com

Asia Pacific

China

Shanghai
Rm.306, Bldg. 2
Lujiazui Software Park No. 100, Lane 91, E'shan Rd. Pudong Shanghai 200127, China
+86 21 6859 2099
shanghai@prime-research.com

India

Office no. 3, 14th floor German Center
Building No. 9B -DLF Cyber City
Phase-III Gurgaon - INDIA
+91 124 463 6045
newdelhi@prime-research.com

PRIME News

Cision Agrees to Acquire PRIME Research

December 26, 2017

Leading Provider of Data-Driven Software and Services for Communications Professionals Expands Portfolio and Global Footprint


CHICAGO, Dec. 26, 2017 /PRNewswire/ — Cision (NYSE: CISN) announced today that it has signed a definitive agreement to acquire PRIME Research (“PRIME”), a leading global provider of media measurement and analysis services. By adding PRIME to its portfolio, Cision will expand its comprehensive data-driven offerings that help communications professionals identify influencers, craft meaningful campaigns, and attribute business value to those efforts.


“Earned media often receives less budget than paid and owned media due to the inability to quantify the value of communications and PR programs,” said Kevin Akeroyd, Cision CEO. “Adding PRIME’s leading media monitoring and analysis capabilities to Cision’s portfolio will improve the communicator’s ability to measure earned media ROI and better align their campaigns with paid and owned channels.”


PRIME provides real-time monitoring and analysis across digital, print, television, radio, and online channels. Its monitoring also includes major social channels, including Facebook, Twitter, Instagram and YouTube. Serving global brands, PRIME brings deep expertise and IP across a number of key vertical markets, including automotive, retail, pharma, financial services, and tech.


“With the breadth of its software, services, and distribution network, Cision provides one of the most comprehensive portfolios in the world to people who work in communications,” said Dr. Rainer Mathes, Ph.D., founder and president of PRIME Research. “Joining Cision will deliver even more value to our customers as we seek to provide them with the industry’s strongest solutions for communication measurement and insights.”


The transaction is expected to close in January of 2018. The closing of the transaction is subject to customary closing conditions, including regulatory approval.


About Cision


Cision Ltd. (NYSE: CISN) is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision’s software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 3,000 employees with offices in 15 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision.


About PRIME Research


From eight international offices and in over 100 languages, PRIME marries talent with technology to help communicators demonstrate and generate PR value and ROI. The firm integrates, analyzes and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results. PRIME has over 700 employees with offices in the Brazil, China, Germany, Switzerland, the United Kingdom, and the United States.


Media Contacts


Nick Bell
VP, Marketing Communications
CisionPR@cision.com


Danielle Tarp
VP, Blanc & Otus
danielle.tarp@blancandotus.com


Investor Contact

Jack Pearlstein
Chief Financial Officer
Jack.Pearlstein@Cision.com


SOURCE Cision

Related Links
http://www.cision.com


Nadin Vernon Elected Vice-Chair, AMEC European Chapter

December 18, 2017

(London, UK) The International Association for Measurement and Evaluation of Communication (AMEC) announced the election of Nadin Vernon, Strategy Consultant for PRIME Research, to the Vice-Chair position for its European Chapter.


As Strategy Consultant, Nadin Vernon helps PRIME Research clients by providing actionable insights and strategic guidance to assist them in making better communications and research decisions. She offers 20 years of communications and research experience. She is based in PRIME’s offices in Oxford, UK.


AMEC is the world’s largest media intelligence and insights professional organisation, representing organisations and practitioners who provide media evaluation and communication research. AMEC currently has more than 160 members in 86 countries worldwide.


Upon her election, Nadin said, “I’m grateful and proud to serve the European members of AMEC in our efforts to elevate the role of research in communication. Along with AMEC CEO Barry Leggetter and European Chapter Chair Barbara Bassi, I look forward to serving our membership and contributing meaningfully to the profession.”


Barry Leggetter, CEO of AMEC, welcomed Nadin into a European Chapter leadership role. He said, “I know her to be a professional who can make a difference with thought leadership and delivery. We have ambitious plans for our European Chapter in 2018 and I feel sure Nadin can help us achieve our goals.”


PRIME President and Founder Dr. Rainer Mathes recognised Nadin’s accomplishment by stating, “PRIME is committed to the evolution of research and evaluation in, for and about the communications profession. To achieve this goal, PRIME supports the AMEC mission around the world. In Nadin Vernon, AMEC voters elected a leader who is smart, energetic and dedicated.”


About Prime Research


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximise the return on their public relations and communications investment. From eleven international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.


PRIMEChat December 19th Webinar

December 07, 2017

PRIMEChat

Webinar Overview


Peppercomm CEO Steve Cody joins PRIME Chat in December to share his experiences and insights into “The Research-driven Agency.” Peppercomm is one of the world’s few mid-sized agencies with a dedicated research team devoted to helping clients set smarter objectives, develop better strategies, plan more compelling execution and evaluate results. As a result, Peppercomm clients gain the benefits of improved performance and greater efficiency.


As the 2017 Vice Chair of the Institute for Public Relations, Steve works with the fellow Trustees and the Institute’s Centers of Excellence to elevate the role of research in public relations.


Sharing the session is Mark Weiner, CEO for PRIME Research, LP and Chairman of the IPR’s Commission on Measurement and Evaluation. Together, Steve and Mark will explore the ways by which professional communicators benefit from research-based communications decision-making.


Speakers


Steve Cody
Co-Founder and CEO
Peppercomm

I’m a climber, comedian and dog lover. But not necessarily in that order.


Named one of 50 Game-Changers of PR for 2017 by PRNews, Steve is responsible for overall agency direction and management, new business development, new product development and agency marketing. Most recently, Steve pioneered the creation of the agency’s insights and strategy group, an internal consultancy at Peppercomm that bridges proprietary research and program activation to serve both current accounts and business development initiatives. He’s also been instrumental in shaping the culture that inspired Crain’s New York Business and was a finalist for EY’s Entrepreneur of the Year Award with co-founder Ed Moed.


A prolific writer, Steve pens a weekly column for lnc.com, was named the PRNews Blogger of the Year in 2011 and a finalist for the same award in 2012. He was named one of Northeastern University’s 100 most successful alumni, and his podcast, RepChatter, won a Silver SABRE from Holmes. Steve is co-author of What’s Keeping Your Customers Up at Night? He is a member, editorial board, PR Journal, the PRSA Counselors Academy’s executive committee, the Corporate Communication Advisory Board of Baruch College, the Civilian Corporate Affairs Committee at West Point, and member of two key subcommittees on purpose and digital engagement for the Arthur W. Page Society. Additionally, he is a member of The Northeastern University Corporation, the College of Charleston’s Department of Communication Advisory Council, vice chair of the Institute for Public Relations, and board member of the PRSA Counselors Academy.


The agency was named after his family dog, Pepper.


Mark Weiner
Chief Executive Officer
PRIME Research Americas

One of the world’s largest corporate communications research and consulting firms, PRIME employs more than 500 analysts and consultants who combine talent with technology to foster better business decisions among its global clients. Weiner joined PRIME as CEO in 2008. Prior to PRIME, Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts before which he was the CEO of Delahaye, a corporate communications research and consulting firm. Weiner founded Medialink Research in 1994 which became Delahaye Medialink in 1999 after the acquisition of The Delahaye Group. Weiner is a member of the PR News Measurement Hall of Fame and delivered the Distinguished Lecture in Public Relations at Quinnipiac University.


Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and Commpro.biz/PR-ROI, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.


View the Webinar on YouTube


About Prime Research


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximize the return on their public relations and communications investment. From eight international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.


PRIMEChat November 27th Webinar

November 20, 2017

PRIMEChat

In pursuit of the deepest Public Relations insights and the greatest communications research innovations, PRIMEChat welcomes Allyson Hugley, President, Measurement and Analytics at Weber Shandwick on November 27 at 1pm ET to share her latest insights and innovations. Allyson will be interviewed by fellow IPR Commission member PRIME CEO Mark Weiner, a member of the Arthur Page Society and the author of books, essays and features about PR research.

Speakers


Allyson Hugley
President, Measurement and Analytics Practice
Weber Shandwick

Allyson Hugley is the President of Weber Shandwick’s Measurement and Analytics Practice. Her responsibilities include leading measurement and analytics work across the global network, spearheading agency thought-leadership in this area and providing analytics and insights counsel to the agency’s top global accounts. Allyson is a frequent speaker at PR industry conferences, as well as being a guest lecturer at New York University and The City College of New York on the topic of PR measurement and analytics.


Since joining Weber Shandwick in 2011, she has led analytics and program evaluation projects for clients across a variety of sectors including financial services, healthcare, manufacturing and materials, government, telecommunications, and consumer packaged goods. She has also developed award-winning communications research and evaluation programs.


Allyson is a member of the Market Research Council (MRC) and the former co-Chair for the North American chapter of the International Association for the Measurement and Evaluation of Communications (AMEC). She has also served on AMEC’s board of directors. The Network Journal recognized Allyson among the 25 most influential black women in business for 2015. This year, she was also recognized by PR News as one of the Top Women in PR and inducted into their PR Measurement Hall of Fame. In 2012, she was listed among PRWeek’s Top 40 under 40. That same year, she received an honorable mention for PR News Measurement Person of the Year.


Prior to joining Weber Shandwick, Allyson was the Senior Vice President of Insight Creation at MSLGROUP and before that a research manager at Scholastic. She started her career at RoperASW (now GfK), where she was a senior research director responsible for consumer intelligence, corporate communications, message effectiveness and audience measurement research.


Mark Weiner
Chief Executive Officer
PRIME Research Americas

One of the world’s largest corporate communications research and consulting firms, PRIME employs more than 500 analysts and consultants who combine talent with technology to foster better business decisions among its global clients. Weiner joined PRIME as CEO in 2008. Prior to PRIME, Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts before which he was the CEO of Delahaye, a corporate communications research and consulting firm. Weiner founded Medialink Research in 1994 which became Delahaye Medialink in 1999 after the acquisition of The Delahaye Group. Weiner is a member of the PR News Measurement Hall of Fame and delivered the Distinguished Lecture in Public Relations at Quinnipiac University.


Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and Commpro.biz/PR-ROI, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.



View the webinar on YouTube below:




About Prime Research


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximize the return on their public relations and communications investment. From eight international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.


PRIMEChat October 19th Webinar

October 04, 2017

PRIMEChat

With PRIMEChat, top corporate communicators from some of the world’s most prominent organizations share compelling experiences, guidelines and insights promoting research in public relations. PRIME Research along with partner The Institute for Public Relations supports this series of one-on-one interviews featuring the profession’s top PR research thought-leaders. Presenters to date include speakers from McDonald’s, SAP and KPMG.


This latest installment features Dr. David Michaelson, Global Director of Research and Insights for Teneo. Dr. Michaelson will be interviewed by fellow IPR Commission member PRIME CEO Mark Weiner, a member of the Arthur Page Society and the author of books, essays and features about PR research.


Speakers


Dr. David Michaelson
Global Director of Research and Insights
Teneo

David Michaelson, Ph.D. has 37 years of experience conducting high quality, actionable research for numerous Fortune 500 and FTSE 100 companies as well as leading non-profits. His clients include MetLife, Johnson & Johnson, The Coca-Cola Company and AT&T. He has extensive experience in information technology, pharmaceuticals, telecommunications, employee communications and media analysis.


Dr. Michaelson is a research fellow of the Institute for Public Relations, recipient of the Jackson, Jackson & Wagner Behavioral Science Prize awarded for outstanding contributions to the research body of knowledge, 2009 Measurement/Research Expert of the Year and induction into the Measurement Hall of Fame in 2013. He has also received numerous other awards including two Silver Anvils from PRSA. Along with Dr. Don W. Stacks, he is the author of the award winning “A Professional and Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation” and three other books on measurement.


Mark Weiner
Chief Executive Officer
PRIME Research Americas

One of the world’s largest corporate communications research and consulting firms, PRIME employs more than 500 analysts and consultants who combine talent with technology to foster better business decisions among its global clients. Weiner joined PRIME as CEO in 2008. Prior to PRIME, Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts before which he was the CEO of Delahaye, a corporate communications research and consulting firm. Weiner founded Medialink Research in 1994 which became Delahaye Medialink in 1999 after the acquisition of The Delahaye Group. Weiner is a member of the PR News Measurement Hall of Fame and delivered the Distinguished Lecture in Public Relations at Quinnipiac University.


Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and Commpro.biz/PR-ROI, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.


View a clip from the chat below, or on YouTube




About Prime Research


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximize the return on their public relations and communications investment. From eight international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.


PRIMEChat September 19th Webinar

September 13, 2017

PRIMEChat

Webinar Overview


In May of 2017, ten top corporate communicators from some of the world’s most recognizable organizations shared their experiences, guidelines and insights for the application of research in public relations. In the coming (weeks/months), PRIME Research along with conference partner The Institute for Public Relations present a series of one-on-one interviews featuring each of the ten executives.


This latest installment features Christine N. Curtin, Director, Corporate Communications at KPMG LLP. Christine will be interviewed by PRIME CEO Mark Weiner, a Trustee of the Institute for Public Relations, a member of the Arthur Page Society and the author of books, essays and features about PR research.


Speakers


Christine N Curtin
Director, Corporate Communications
KPMG LLP

Christine Curtin has more than 18 years of diverse experience in creating and executing strategic communications programs for corporate, broadcast and public affairs and print journalism. Seasoned communications professional with diverse public relations, media relations, broadcast and internal communications experience in financial services, public affairs and consulting. Joining KPMG in November 2012, Christine is Chief of Staff for the Corporate Communications team, managing the daily operations of a 72 personunit and working in concert with the organization’s leadership to develop, drive and execute communications strategy to deliver the firm’s strategic priorities. She spends much of her time focused on implementing systems and organizational improvements to increase efficiency, collaboration, while problem-solving and leveraging resources for effective communications programs. She is also dedicated to developing and executing comprehensive and strategic corporate communications initiatives and providing high-level counsel to senior staff on communications issues. Christine has additional experience in crisis communications, event production, and brand visibility.


Mark Weiner
Chief Executive Officer
PRIME Research Americas

One of the world’s largest corporate communications research and consulting firms, PRIME employs more than 500 analysts and consultants who combine talent with technology to foster better business decisions among its global clients. Weiner joined PRIME as CEO in 2008. Prior to PRIME, Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts before which he was the CEO of Delahaye, a corporate communications research and consulting firm. Weiner founded Medialink Research in 1994 which became Delahaye Medialink in 1999 after the acquisition of The Delahaye Group. Weiner is a member of the PR News Measurement Hall of Fame and delivered the Distinguished Lecture in Public Relations at Quinnipiac University.


Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and Commpro.biz/PR-ROI, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.


View or download the webinar as an .MP4 File below:




About Prime Research


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximize the return on their public relations and communications investment. From eight international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.


PRIMEChat August 8th Webinar

July 13, 2017

PRIMEChat

Webinar Overview


In May of 2017, ten top corporate communicators from some of the world’s most recognizable organization shared their experiences, guidelines and insights for the application of research in public relations. In the coming (weeks/months), PRIME Research along with conference partner The Institute for Public Relations present a series of one-on-one interviews featuring each of the ten executives.


The second installment features Molly McKenna Jandrain, Director, PR & Brand Engagement, McDonald’s USA. Molly will be interviewed by PRIME CEO Mark Weiner, a Trustee of the Institute for Public Relations, a member of the Arthur Page Society and the author of books, essays and features about PR research.


Speakers

Molly Mckenna Jandrain
Director, PR & Brand Engagement
McDonald’s USA

As director of public relations for McDonald’s USA, Molly McKenna Jandrain oversees the public relations strategy to support McDonald’s U.S. business and brand. In this role she has held since 2012, Molly is responsible for developing and leading a strategic, measureable and integrated communications platform to effectively reach and engage defined audiences with McDonald’s story, business and brand actions.


Prior to this position, Molly served as external communications manager for McDonald’s USA, where she was responsible for developing communications strategies that build and support McDonald’s national marketing efforts and Plan to Win business strategy. Molly also served as a founding member of McDonald’s Twitter team and helped establish McDonald’s blogger engagement practice.


Molly served as global communications supervisor from 2002-2006, supporting public relations programming for McDonald’s international business in 100+ countries, and driving McDonald’s external communications efforts for sponsorships including the Olympic Games and World Cup Soccer.


Molly leads McDonald’s National PR Agency Roundtable and is a member of McDonald’s Women’s Leadership Network and Young Professionals Network. She is the recipient of McDonald’s U.S. Communications peer nominated Most Valuable Player Award in 2008 and McDonald’s prestigious Circle of Excellence Team Award in 2004 and 2006, which recognizes top teams in business driving initiatives.


Sarab Kochhar, Ph.D.n
Institute for Public Relations
Director of Research

Sarab Kochhar, Ph.D., is the Director of Research with the Institute for Public Relations (IPR). At IPR, she is the chief research strategist, advising and leading the Institute on priorities and research programs. Sarab also holds the position as the Associate director in APCO Worldwide’s Washington, D.C., office and serve as a strategic counsel for clients on measurement and evaluation for communication programs. Ms. Kochhar primarily works with clients across the globe to develop measurement techniques and provide insights to clients.


She has worked in both public and private sectors and has led project teams in the areas of technology, aerospace and many other sectors in her work with Burson-Marsteller in Bangalore, India. At BM, she was also a part of the team to drive new business opportunities. She has also worked with the Government of Chandigarh, Punjab, and Haryana where she managed the tourism function, including sports, medical, health, and cultural tourism. She has also worked with Ketchum Research and Analytics Group in New York.


Sarab received her Ph.D. in Public Relations from the University of Florida. She has authored book chapters and refereed conference papers, received the top paper award from PRSA Educators Academy, Chester Burger Award for Excellence in Public Relations from PRSA, and the Ketchum Public Relations Research Award presented by IPR. She also serves on the editorial board of PR Review.


Mark Weiner
Chief Executive Officer
PRIME Research Americas

One of the world’s largest corporate communications research and consulting firms, PRIME employs more than 500 analysts and consultants who combine talent with technology to foster better business decisions among its global clients. Weiner joined PRIME as CEO in 2008. Prior to PRIME, Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts before which he was the CEO of Delahaye, a corporate communications research and consulting firm. Weiner founded Medialink Research in 1994 which became Delahaye Medialink in 1999 after the acquisition of The Delahaye Group. Weiner is a member of the PR News Measurement Hall of Fame and delivered the Distinguished Lecture in Public Relations at Quinnipiac University.


Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and Commpro.biz/PR-ROI, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.


View or download the webinar as a .Zip or .MP4 File below:




About Prime Research


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximize the return on their public relations and communications investment. From eight international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.


ŠKODA and PRIME Research AMEC Award

PRIME Research UK Reigns at AMEC Awards

June 15, 2017

PRIME Research receives multiple accolades, including overall ‘Grand Prix’


PRIME Research collected five commendations at this year’s ‘Global Summit for Measurement’ including the event’s highest honor for research on behalf of SKODA, the European auto maker. Facilitated by AMEC, the International Association for Measurement and Evaluation of Communication, PRIME Research was recognized for research excellence by a jury of its peers for two initiatives, SKODA Goes Off-Road: Using Measurement to Conquer a New Market Segment and UK Coverage of the EU Referendum with the Reuters Institute.


SKODA Goes Off-Road: Using Measurement to Conquer a New Market Segment revealed how the car maker applied PRME’s media analysis research to develop the strategic cross-marketing launch of a new SKODA vehicle, KODIAQ. Commenting on the win, PRIME’s founder and president Dr. Rainer Mathes recognized the PRIME/SKODA team effort. “Working in close collaboration with each client, PRIME acts as a research-based communications consulting partner. In the case of SKODA, this strong alliance resulted in an extraordinary outcome where our research demonstrated PR’s ability to make a meaningful contribution to a positive business outcome.”


The AMEC awarded PRIME Research in the following categories:


  • ‘Grand Prix for the Most Effective Media Intelligence, Research & Insights Company Campaign” – Platinum, for SKODA Goes Off-Road
  • ‘Best Measurement for a Single Event’
    • Gold, for SKODA Goes Off-Road: Using Measurement to Conquer a New Market Segment
    • Silver, for UK Coverage of the EU Referendum
  • ‘Best Measurement of a Public Sector Campaign’ – Gold, for UK Coverage of the EU Referendum
  • ‘Best Measurement of a Consumer Campaign’ – Gold, for SKODA Goes Off-Road

PRIME Research UK Senior Account Manager, Dan Fanshawe, commented on the SKODA win, calling it “a great reflection of how a brand can use PR measurement to develop and track a product launch that speaks to the entire business.” One judge deemed the SKODA program “a fantastic case which shows how well-planned measurement demonstrates the value of communications.”


UK Coverage of the EU Referendum, which analyzed and reported on the extent to which British media influenced BREXIT, was the result of collaboration between PRIME Research and the Reuters Institute. Diego Bironzo who led the PRIME Research UK’s Referendum report team, expressed his excitement with the organization’s performance, saying, “The AMEC awards are testament to PRIME’s in-depth understanding of public policy, our insightful approach to content analysis and our fruitful partnership with the RISJ.”


About Prime Research


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximize the return on their public relations and communications investment. From eight international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.


CJC Doctoral Student Mila Khalitova Wins Prestigious Research Fellowship

April 18, 2017

University of Florida College of Journalism and Communications doctoral student Mila Khalitova has been awarded the Grunig PRIME Research Fellowship from the Institute for Public Relations (IPR). The PRIME Fellowship is one of the most prestigious awards for public relations doctoral students.


The Fellowship, which is awarded annually, is named for James E. Grunig and Larissa A. Grunig, professors emeriti at the University of Maryland.


Khalitova will work at PRIME Research’s Ann Arbor offices for six weeks in the summer and receive a $5,000 stipend “to learn more about public relations research including data collection, data analysis, interpretation of research results and consultation.”


As part of the fellowship, Khalitova will produce a research paper for public relations practitioners. She will receive a $2,500 stipend upon IPR’s acceptance of her research paper for publication.


About Prime Research


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximize the return on their public relations and communications investment. From eight international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.


PRIME Research Promotes Russ Schwartz

March 24, 2017

Ann Arbor, MI, March 13, 2017) PRIME Research, a global research-based communications consulting firm, today announced the promotion of Russ Schwartz to its US Executive team as Project Director. The appointment comes as the result of rapid growth in PRIME’s News and Editorial Services group. Schwartz will be responsible for managing key international client relationships.


Russ Schwartz joined PRIME in 2010 as a News Analyst and became a News Manager one year later. Schwartz rose to Senior News Editor in 2012. He joins PRIME veteran and News Services pioneer Jennifer Rutherford in leading the team.


“Russ’s news and editorial instincts coupled with his dedication to client service makes him the ideal candidate to lead PRIME’s business forward,” said Mark Weiner chief executive officer, PRIME Research, LP. “I’m pleased to announce his appointment as it reflects our thoughtful approach to hiring and our commitment to career development. I’m confident Russ will have continued success in his new role.”


Commenting on the move, Schwartz added: “I am grateful for the opportunity to contribute to PRIME’s position as a leading corporate communication services organisation and to build on our culture of innovation.”


About Prime Research


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximize the return on their public relations and communications investment. From eight international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.


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