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PRIME News

IPR AWARDS CEO OF PRIME RESEARCH THE JACK FELTON MEDAL FOR LIFETIME ACHIEVEMENT

August 16, 2018


View the original post on Institute for Public Relations.


The Institute for Public Relations will award Mark Weiner, CEO, PRIME Research, the prestigious Jack Felton Medal for Lifetime Achievement, an award made for lifetime contributions in the advancement of research, measurement and evaluation in public relations and corporate communication. Weiner is also chair of the IPR Commission on Measurement and Evaluation.Weiner will receive the award at the IPR Annual Distinguished Lecture and Awards Dinner on November 28, 2018 at the Roosevelt Hotel in New York City. This medal, given under the guidance of a special committee that includes select members of the IPR Commission on Measurement and Evaluation, honors those individuals who epitomize the philosophic perspectives of Jack Felton, a former CEO of the Institute for Public Relations who passed away in 2013 who valued research and measurement in the advancement of public relations as a profession.


“Jack Felton was all that I admire in both a friend and professional role model. This high esteem makes being named the 2018 Jack Felton Gold Medal winner that much more meaningful,” said Weiner. “I’m grateful to the Institute for Public Relations for recognizing my lifetime commitment to our profession. I’m obliged to my colleagues on the Commission on Research and Evaluation from whom and with whom I’ve learned so much. Most of all, I’m indebted to my colleagues at PRIME Research and the clients we serve…without them, I would be much less than I am.”


Weiner joined PRIME as CEO in 2008 and continues in that role since Cision acquired PRIME in 2018. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.


He is the author of “Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication” published by John Wiley & Sons and the PR Quamet published by Barnes & Noble as well as chapters in three additional texts. He also sits on the editorial advisory boards of The Strategist and PR News. With more than 100 published articles and papers, he contributes to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and Commpro.biz/PR-ROI.


“It is a rare and unique pleasure to assess a lifetime of diverse achievement and leadership accomplishment in our industry, from the brand side, the agency side, and the technology and consulting side.” Said Kevin Akeroyd, CEO of Cision. “To have him as part of the Cision family is an honor, and in just 6 months, I’ve seen firsthand just how deserving he is of this recognition.”


Tickets to IPR Distinguished Lecture & Awards Dinner


Tickets for the IPR Distinguished Lecture & Awards Dinner are available for $500 each. Tables of 10 can be purchased for $5,000 and premium tables of 10 are available for $10,000. The price includes a networking cocktail reception (sponsored by the UF College of Journalism and Communications), the awards dinner, and Distinguished Lecture by Cheryl Boone Isaacs, immediate past president of the Academy of Motion Picture Arts and Sciences.


About the Institute for Public Relations


The Institute for Public Relations is an independent, nonprofit research foundation dedicated to fostering greater use of research and research-based knowledge in corporate communication and the public relations practice. IPR is dedicated to the science beneath the art of public relations™. IPR provides timely insights and applied intelligence that professionals can put to immediate use. All research, including a weekly research letter, is available for free at instituteforpr.org.


PRIMEChat: Better Insights. Better PR-ROI. – Fay Shapiro, Publisher, CommPRO.biz

August 15, 2018

PRIMEChat

Webinar Overview


Each year, the Institute for Public Relations and PRIME Research present the Strategic Communications and Research Conference. In preparation for this year’s conference in Atlanta, PRIME CEO Mark Weiner will share his secrets for applying research to demonstrate PR value and generate PR excellence. Moderator and CommPRO publisher Fay Shapiro will lead the 60-minute session.


Our Speaker: Mark Weiner is a renowned thought-leader in the field of public relations research. Mark has worked with hundreds of the world’s top companies and brands. He’s a member of the Arthur Page Society and a Trustee of the Institute for Public Relations for which he chairs the Commission on Research and Evaluation. He speaks on topics related to research-informed communications decision making at conferences around the world for organizations like the PRSA, the IABC, The Conference Board, AMEC and more.


Our Moderator: Fay Shapiro is the publisher of CommPRO.biz, a B2B digital publisher, professional development and event production firm serving corporate communications professionals, including the advertising, investor relations, marketing, public relations and social media sectors.


Speakers


Mark Weiner
Chief Executive Officer
PRIME Research

One of the world’s largest corporate communications research and consulting firms, now part of the Cision family, PRIME employs more than 500 analysts and consultants who combine talent with technology to foster better business decisions among its global clients. Weiner joined PRIME as CEO in 2008. Weiner is a member of the PR News Measurement Hall of Fame and delivered the Distinguished Lecture in Public Relations at Quinnipiac University.


Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and Commpro.biz/PR-ROI, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications. | @WeinerMark


Fay Shapiro
Publisher
CommPRO.biz

Fay Shapiro is founding member and publisher of CommPRO.biz. Her passion is achieving ROI for both clients and colleagues by delivering business-building results for professionals working in public relations, investor relations and marketing communications. Fay grew up in the world of communications, learning the ropes as editorial director at Bacon’s Information (now Cision), and then venturing into the publishing world with Oxbridge Communications, BurrellesLuce, O’Dwyer’s, and Bulldog Reporter. Founded in 2010, CommPRO.biz is today a global community of influencers involved in all aspects of the communication field, and media hub for the industry. | @FayScommPRO


Register Now

PRIME Research celebrates successful night at the 2018 AMEC Awards

June 25, 2018

It was a successful night for PRIME Research at this year’s AMEC Awards – the Cision group took home a total of 12 prizes, including four Gold awards for industry-standard setting programmes.


PRIME Research was awarded Gold in the Plain English Award for simplicity in campaign effectiveness measurement and reporting for its work on McDonald’s International McDelivery Rollout.


Nadin Vernon, Strategy Consultant at PRIME and Vice Chair of AMEC’s European Chapter, said: “These awards recognise the best measurement case studies based on the views of an independent judging panel of academics and industry experts. It is a tremendous achievement for PRIME to gain recognition for the work we do, helping our clients manage and showcase communication success.”


PRIME’s work with Airbus on its Using Insights to Navigate Through Difficulties project achieved two silver awards in the categories for Best Measurement of a Business to Business campaign and Best Multi-Market reporting.


Stefan Schaffrath, Head of Media Relations for Airbus, highlighted the valuable insights PRIME delivers: “PRIME’s service leaves no stone or customer wish unturned, the ad-hoc analysis accompanying major events is extremely valuable, providing us with an essential advantage ahead of media-calls. On-the-spot message/tonality tracking provides us with exactly the instant guidance we need to steer or counter-steer. We feel in good hands with PRIME’s 24/7 monitoring, alerting, and analysis services.”


The night presented a fantastic opportunity for PRIME and Cision colleagues to share a table and celebrate our combined success and we’re already looking forward to next year’s event in Prague.


Below is a full list of PRIME Research and Cision award wins:


  • Plain English Award for simplicity in campaign effectiveness measurement and reporting – Gold for McDonald’s International McDelivery Rollout
  • Best Measurement of a Business to Business Campaign – Silver for Airbus: Using Insights to Navigate Through Difficulties
  • Best Multi-Market reporting – Silver for Airbus: Using Insights to Navigate Through Difficulties
  • Best Measurement of a Consumer Campaign – Gold for Slimming World’s New Year Campaign, Silver for Gumtree and Bronze for Kellogg’s: Better Starts
  • Best Use of Integrated Communication Measurement/Research – Gold for Slimming World’s New Year Campaign and Bronze for Gumtree
  • Best Use of a Measurement Framework – Gold for Kellogg’s: Better Starts, Silver with Mischief PR for This Girl Can: A triumphant ‘second album’ and Bronze for Slimming World’s New Year Campaign
  • Innovation Award for new measurement methodologies – Bronze for Bulletin Intelligence AccuReach Data Science Project

The AMEC Awards is the largest awards scheme of its type for communications measurement and insights and concludes the annual AMEC summit.


IPR & PRIME Research Strategic Communication and Research Conference

June 19, 2018

For the third year, PRIME Research and the Institute for Public Relations are co-hosting the annual IPR & PRIME RESEARCH STRATEGIC COMMUNICATION & RESEARCH CONFERENCE.


This interactive event, designed for senior corporate communicators, will be held on September 12th and September 13th at The Home Depot Conference Center in Atlanta. The conference focuses on research and measurement, but other topics are welcome (corporate and brand reputation, integrated marketing communication, social media, employee engagement, social purpose). Speakers will share their experiences and opinions as well as case studies to help you apply what they’ve learned over the course of their careers.


Please join us for this illuminating two-day gathering of senior corporate communicators (just like you). So far, we have speaker commitments from communications executives representing The Bill and Melinda Gates Foundation, Home Depot, General Motors and The Entertainment Software Association (they’re embroiled with the NRA about gun violence and video games). In the past, we’ve had speakers from GE, GM, MasterCard, Oracle, Airbus, Southwest, Capital One, SAP, VW Group and McDonald’s, just to name a few.


To take advantage of a special early registration opportunity, please click here.



Why PR measurement is as revolutionary as the printing press

April 26, 2018

By Solomon Radley



Demand for PR measurement services is booming.


According to industry analysts Burton-Taylor, analytics is the fastest growing segment within the media intelligence sector.


What’s more, the technology driving this measurement revolution is having a transformational effect on the media as a whole, as Nadin Vernon, strategy consultant at PRIME Research, highlighted last night.


“Just as 500 years ago the technology of printing revolutionised the way people communicate,” she said. “Technology today is revolutionising the way we communicate.”


She was speaking at PR measurement in practice, a panel event celebrating the coming together of Cision and PRIME Research – combining the world’s two most awarded media measurement firms into a single intelligence powerhouse.


Measuring results is the key to securing budget


Paul Hender, Cision’s head of insight referenced an Outsell survey of over 15,000 marketers where the vast majority said earned media is as effective as, if not more effective than paid media.


Even though marketers grasp the value of earned media, it’s paid media that gets the lion’s share of marketing budget.


“85% of new ad spend is going to just two sources, and we all know who they are,” said Hender. “The reason it’s going to Google and Facebook is because these are platforms that offer data.”


He added: “The lesson is that for earned media to earn more resource and more budget, it needs for get better at measurement.”


How you measure PR depends on your goals


Vanessa Wilson, UK Sport’s director of comms, revealed how she enlisted Cision to tackle a media crisis who provided the analytics and evidence to prove her crisis strategy was working.


“It was actually quite revelatory, because one of the first things was just putting some context around it,” she said. “It’s great for the morale of the team, in terms of saying that we’re doing the right thing.”


Jenny Caven, head of external affairs at Slimming World, added that the company weaves PR measurement into the fabric of its annual January weight loss campaigns.


She said: “We were able to show the value of all our comms and PR activity in driving traffic to our website, as well as accounting for more than 50% of all the members who joined the local groups in January in 2017.”


Why the ONS doesn’t care about great coverage


As the Office for National Statistics discovered, the specific objectives of your organisation can have a huge impact on the way you go about measuring your PR programmes.


Martin Nicholls, head of strategic communication at the ONS, outlined how PRIME Research helped them develop accessible KPIs for understanding the quality, relevance and authority of earned media coverage.


“As a business, we used to rely on sentiment an awful lot,” he said. “We’d target ourselves to keep under 2% negative. Does that mean the other 98% was positive? No. It actually means about 90% of it was neutral.”


“Going forwards, I’m trying to remove the extreme volatile positive and negative approach and focus more on the neutral,” he added. “Our business model isn’t about generating positive coverage, it’s about informing debate and producing the statistics that help Britain make better decisions.”


How technology is helping measure PR ROI


The challenge many communicators run into when trying to measure the success of their campaigns is that there’s no ‘one size fits all’ metric to turn to. How you measure a PR campaign depends on its goals.


“What you’re trying to do in terms of understanding your goals really should dictate how you should go about measuring your work,” Hender explained. “PR can do lots of different things.”


Applying the AMEC measurement framework when planning your PR campaigns is a great way to identify the best metrics for what you’re trying to achieve. You can then combine this framework with the latest tools and techniques to measure the business impact of your earned media initiatives.


“What we do for the Museum of London is track their media coverage against their visitor numbers,” Hender explained. “We can see directly when there’s a campaign about a particular exhibition and track those visitor numbers, and you can see the direct correlation between the two.”


This article originally appeared on Cision.com

PANEL EVENT: PR measurement in practice with Cision, PRIME Research and AMEC

April 09, 2018


Date: Wednesday 25 April
Time: 16:00 – 19:00
Venue: Bulgari Hotel Ballroom, 171 Knightsbridge, SW7 1DW


Most communicators know that great insights are the key to delivering world-class campaigns. And they know that measurement is essential for making the case for greater investment in PR and comms.


But taking the latest measurement theory and putting it into practice is still something that many PR pros struggle with. To help you overcome this challenge, Cision, in association with AMEC, is hosting an exclusive panel event to provide you with real-world case studies and insights from top PR practitioners including:


· Laura Bates, comms manager at Museum of London


· Martin Nicholls, head of strategic communication at the Office for National Statistics


· Jenny Caven, head of external affairs at Slimming World


· Vanessa Wilson, director of comms at UK Sport


· Paul Hender, head of insight at Cision


· Nadin Vernon, PRIME’s strategy consultant and AMEC’s vice chair European chapter


This masterclass marks Cision’s acquisition of PRIME Research, combining the world’s two most awarded media measurement firms into a single intelligence powerhouse.


At it, you’ll discover a simple measurement framework you can apply in your campaigns and have the chance to ask the panel all your burning questions in a live Q&A session.


In short, it’s essential viewing for anyone interested in enhancing the performance of their campaigns with data-driven insights.


To register your interest, please fill out this form, and we’ll be in touch to confirm your place.



PRIMEChat: Better Insights. Better PR-ROI. – Eileen M. Sheil, MPA, Executive Director, Corporate Communications, Cleveland Clinic

March 12, 2018


Webinar Overview


With PRIMEChat, top corporate communicators from some of the world’s most prominent organizations share compelling experiences, guidelines and insights promoting research in public relations. PRIME Research along with partner The Institute for Public Relations supports this series of one-on-one interviews featuring the profession’s top PR research thought-leaders. Presenters to date include speakers from McDonald’s, SAP and KPMG.

This latest installment features Eileen M. Sheil, MPA Executive Director, Corporate Communications, Cleveland Clinic. Eileen will be interviewed by IPR Commission member PRIME CEO Mark Weiner, a member of the Arthur Page Society and the author of books, essays and features about PR research.


Speakers


Eileen M. Sheil, MPA
Executive Director, Corporate Communications
Cleveland Clinic


Eileen Sheil is the executive director of corporate communications at Cleveland Clinic, one of the nation’s largest academic medical centers, and named the second best hospital in the United States by U.S. News & World Report (2016).


Sheil received her bachelor’s degree in journalism from the E.W. Scripps School of Journalism at Ohio University (1990) and a master’s of public administration from Cleveland State University (2003).


She is a member of the Arthur Page Society, a guest columnist for PR Week, and was inducted into the PR News Measurement Hall of Fame in 2016. She also is a member of the International Association of the Measurement and Evaluation of Communications (AMEC) Non-Profit Group. She also serves as a voting member of the Conflict of Interest and Innovation Management Committee at Cleveland Clinic. She has also taught a number of classes and given presentations on public relations and communications.


Sheil has worked on numerous high profile projects that have involved presidents, heads of states, innovative surgeries “first of their kind”, book promotions, and international PR projects. She has extensive experience in crisis communications as well.


Sheil lives in a suburb of Cleveland with her husband and two daughters.


 


Mark Weiner
Chief Executive Officer
PRIME Research


One of the world’s largest corporate communications research and consulting firms, PRIME employs more than 500 analysts and consultants who combine talent with technology to foster better business decisions among its global clients. Weiner joined PRIME as CEO in 2008. Prior to PRIME, Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts before which he was the CEO of Delahaye, a corporate communications research and consulting firm. Weiner founded Medialink Research in 1994 which became Delahaye Medialink in 1999 after the acquisition of The Delahaye Group. Weiner is a member of the PR News Measurement Hall of Fame and delivered the Distinguished Lecture in Public Relations at Quinnipiac University.


Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and Commpro.biz/PR-ROI, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.



4 Guidelines for the Data-Enhanced PR Pro

February 04, 2018

This article was originally posted on PRNews.


PR News’ Measurement Hall of Fame members have a thing about data or, rather, a thing about the casual disregard of data by some PR practitioners. Few things aggravate them more than PR pros who worry openly about proving the value of communications efforts yet shy away from taking the first steps toward using data to inform their work and show the effect of their work on an organization’s business goals.


Measurement Hall of Famer Mark Weiner (class of 2013), for example, wastes little time in contacting the editorial staff at PR News if a source in one of our articles or a contributing author says that advertising value equivalents (AVEs) still have their place as a communications metric (see the Barcelona Principles 2.0 for where the Hall of Famers stand on this concept).


In PR News’ Book of PR Measurement Strategies & Tactics, Weiner, CEO of PRIME Research, takes it upon himself to move the PR practitioners just a little bit closer to its data-enhanced future with these four data-focused guidelines:


1. An algorithm is different from an insight. Computers enable people to manage routine tasks with speed and consistency, but they are absolutely literal. Technology does exactly what we tell it to do. This precision offers positives and negatives, since relationship building can be a messy business. So, while algorithms generate data quickly and inexpensively, they offer no understanding, intuition or context. Technology feeds big data, but humans drive understanding, interpretive analysis and strategy.


2. “Inquiry-based” research is different from “response-driven” research. Just as one-way “push” communication must evolve, so must the research we use for planning and evaluation. Some traditional modes of market research are threatened in the big data environment. Focus groups provide excellent directional views on customer opinion, but they lack the predictive insight of quantitative approaches. Quantitative approaches may be projectable, but they are limited by the rigidity of the survey instrument, which can inhibit spontaneous remarks.


3. “Real time” is different from “right time.” Real time is essential for call centers and customer help desks where the process (and the response) is more formulaic. However, complex reputational issues require more than just speed. It may be more helpful to move at the speed of the decision-making within your organization. The best decision is not necessarily the fastest one.


4. Your daily public relations activity may be your best research. Smart PR people use data analysis to conduct controlled experiments, which drive narrower segmentation and tailored messaging.


Join the data revolution! Attend PR News’ Measurement Conference April 17-18, 2018, in Philadelphia.


Follow Steve Goldstein: @SGoldsteinAI


Cision Completes Acquisition of PRIME Research

January 26, 2018

Founder of PRIME Research, Dr. Rainer Mathes, Ph.D, to Lead Cision Insights


CHICAGO, Jan. 24, 2018 /PRNewswire/ — Cision (NYSE: CISN) announced today that it has completed its acquisition of PRIME Research (“PRIME”). By adding PRIME to its portfolio, Cision enhances its global leadership position in professional services for media measurement insights and ROI analysis for communications programs, and further advances its artificial intelligence and machine learning technologies. With the close of the acquisition, founder and president of PRIME, Rainer Mathes, has been appointed president of Cision Insights, which is dedicated to evaluating campaign effectiveness through customized intelligence, reporting and industry expertise.


“At PRIME, we pride ourselves on being the best and working for the best and our merger with Cision is a perfect example of this,” said Mathes, founder and president of PRIME Research. “I’m pleased to be joining the Cision team and look forward to sharing my knowledge in media measurement as I take on my new role leading Cision Insights.”


Mathes founded PRIME in 1988 while holding research positions at the Institute of Media Studies at the University of Mainz and later at the Research Center for Surveys and Methodology (ZUMA) in Mannheim. He has developed PRIME into a global research organization with locations in Europe, the United States and Asia. He has transformed the business over time, focusing on digital competences, including PRIME.com.


“Rainer’s expertise in communication research and measurement, combined with PRIME’s exceptional technology platform that brings truly innovative AI/machine learning applications to the communications industry, will be instrumental in helping us improve the communicator’s ability to measure and optimize earned media ROI,” said Kevin Akeroyd, Cision CEO. “As head of Cision Insights, Mathes will help guide Cision’s ongoing commitment to provide in-depth analysis that enables our customers to make better informed decisions regarding their strategic communications programs.”


Through advanced AI and machine learning technology, PRIME is able to provide intelligent topic detection, entity recognition and semantic profiling for communication, marketing, sales, supply chain and risk management. They work with some of the world’s most prestigious brands including MasterCard and Jaguar. This acquisition further solidifies Cision’s mission to be the one-stop provider for brands who want to identify their ideal influencers, craft and distribute campaigns and attribute meaningful business value.


About Cision


Cision Ltd. (NYSE: CISN) is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision’s software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 3,000 employees with offices in 15 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision.


About Prime Research


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximize the return on their public relations and communications investment. From eight international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.


PRIMEChat January 31st Webinar

January 23, 2018

PRIMEChat

Webinar Overview


Cindy Villafranca of Southwest Airlines visits PRIME Chat on January 31 at 1 p.m. ET to share her expertise contributing into Southwest’s big data analyses for improving communications and business performance. Recently named as one of the “Top Women in PR” by PR News, Cindy’s experiences as a journalist, corporate communicator and data scientist empowers Southwest’s internal and external communications for better planning and more meaningful evaluation. Cindy will share case studies to illuminate Southwest’s leading position in applied data sciences for public relations.


In addition to her presentation, Cindy will converse with PRIME Research’s Mark Weiner and answer questions from the audience.


With PRIMEChat, top corporate communicators from some of the world’s most prominent organizations share compelling experiences, guidelines and insights promoting research in public relations. PRIME Research along with partner The Institute for Public Relations supports this series of one-on-one interviews featuring the profession’s top PR research thought-leaders. Presenters include speakers from McDonald’s, SAP and KPMG.


Speakers


Cindy Villanfranca
Communications Measurement and Analytics
Southwest Airlines

With more than 18 years’ professional experience, Cindy Villafranca began her career in television news as a producer for KOTV in Tulsa, OK. She exited the news business after 8 years, transitioning to the public relations field, where she quickly applied her news experience to internal and external communications, crisis situations, social media, and measurement/analytics. While in the public relations role, Cindy has worked for several large organizations and companies, including Tulsa Community College, the American Heart Association, Balfour Beatty Construction, and currently, Southwest Airlines. Cindy’s expertise in the creation and execution of internal and external communications campaigns, combined with her passion for analysis and measurement, has resulted in the ability use various key performance indicators to highlight business growth and recognition. On Twitter: @CinDLew, Linked In: https://www.linkedin.com/in/cindylewisvillafranca


Mark Weiner
Chief Executive Officer
PRIME Research Americas

One of the world’s largest corporate communications research and consulting firms, PRIME employs more than 500 analysts and consultants who combine talent with technology to foster better business decisions among its global clients. Weiner joined PRIME as CEO in 2008. Prior to PRIME, Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts before which he was the CEO of Delahaye, a corporate communications research and consulting firm. Weiner founded Medialink Research in 1994 which became Delahaye Medialink in 1999 after the acquisition of The Delahaye Group. Weiner is a member of the PR News Measurement Hall of Fame and delivered the Distinguished Lecture in Public Relations at Quinnipiac University.


Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and Commpro.biz/PR-ROI, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.


View on YouTube


About Prime Research


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximize the return on their public relations and communications investment. From eight international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.


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