North America

USA - New York

New York
New York
275 Seventh Ave, Suite 706
New York, NY 10001
P: +1.646.722.3041
newyork@prime-research.com

USA - Detroit/ Ann Arbor

Ann Arbor / Detroit
Ann Arbor/ Detroit
309 Maynard Street
Ann Arbor, MI 48104
+1 734 913 0348
annarbor@prime-research.com

Europe

Germany

Frankfurt / Mainz
Kaiserstrasse 22-24
55116 Mainz
+49 6131 2180 0
mainz@prime-research.com

United Kingdom

Oxford
58 St. Aldates
Oxford, OX1 1ST
+44 1865 324 911
oxford@prime-research.com

Switzerland

Zurich
Badenerstraße 549
8048 Zurich
+41 43 210 97 46
zurich@prime-research.com

South America

Brazil

Sao Paulo
Av. Roque Petroni Júnior, 1089
São Paulo, SP Brasil – 04707-900
+55 11 3033 5858
saopaulo@prime-research.com

Asia Pacific

China

Shanghai
Rm.306, Bldg. 2
Lujiazui Software Park No. 100, Lane 91, E'shan Rd. Pudong Shanghai 200127, China
+86 21 6859 2099
shanghai@prime-research.com

India

Office no. 3, 14th floor German Center
Building No. 9B -DLF Cyber City
Phase-III Gurgaon - INDIA
+91 124 463 6045
newdelhi@prime-research.com

PRIME News

PRIMEChat November 27th Webinar

November 20, 2017

PRIMEChat

In pursuit of the deepest Public Relations insights and the greatest communications research innovations, PRIMEChat welcomes Allyson Hugley, President, Measurement and Analytics at Weber Shandwick on November 27 at 1pm ET to share her latest insights and innovations. Allyson will be interviewed by fellow IPR Commission member PRIME CEO Mark Weiner, a member of the Arthur Page Society and the author of books, essays and features about PR research.

Speakers


Allyson Hugley
President, Measurement and Analytics Practice
Weber Shandwick

Allyson Hugley is the President of Weber Shandwick’s Measurement and Analytics Practice. Her responsibilities include leading measurement and analytics work across the global network, spearheading agency thought-leadership in this area and providing analytics and insights counsel to the agency’s top global accounts. Allyson is a frequent speaker at PR industry conferences, as well as being a guest lecturer at New York University and The City College of New York on the topic of PR measurement and analytics.


Since joining Weber Shandwick in 2011, she has led analytics and program evaluation projects for clients across a variety of sectors including financial services, healthcare, manufacturing and materials, government, telecommunications, and consumer packaged goods. She has also developed award-winning communications research and evaluation programs.


Allyson is a member of the Market Research Council (MRC) and the former co-Chair for the North American chapter of the International Association for the Measurement and Evaluation of Communications (AMEC). She has also served on AMEC’s board of directors. The Network Journal recognized Allyson among the 25 most influential black women in business for 2015. This year, she was also recognized by PR News as one of the Top Women in PR and inducted into their PR Measurement Hall of Fame. In 2012, she was listed among PRWeek’s Top 40 under 40. That same year, she received an honorable mention for PR News Measurement Person of the Year.


Prior to joining Weber Shandwick, Allyson was the Senior Vice President of Insight Creation at MSLGROUP and before that a research manager at Scholastic. She started her career at RoperASW (now GfK), where she was a senior research director responsible for consumer intelligence, corporate communications, message effectiveness and audience measurement research.


Mark Weiner
Chief Executive Officer
PRIME Research Americas

One of the world’s largest corporate communications research and consulting firms, PRIME employs more than 500 analysts and consultants who combine talent with technology to foster better business decisions among its global clients. Weiner joined PRIME as CEO in 2008. Prior to PRIME, Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts before which he was the CEO of Delahaye, a corporate communications research and consulting firm. Weiner founded Medialink Research in 1994 which became Delahaye Medialink in 1999 after the acquisition of The Delahaye Group. Weiner is a member of the PR News Measurement Hall of Fame and delivered the Distinguished Lecture in Public Relations at Quinnipiac University.


Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and Commpro.biz/PR-ROI, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.


Register Now!



About Prime Research


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximize the return on their public relations and communications investment. From eight international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.


PRIMEChat October 19th Webinar

October 04, 2017

PRIMEChat

With PRIMEChat, top corporate communicators from some of the world’s most prominent organizations share compelling experiences, guidelines and insights promoting research in public relations. PRIME Research along with partner The Institute for Public Relations supports this series of one-on-one interviews featuring the profession’s top PR research thought-leaders. Presenters to date include speakers from McDonald’s, SAP and KPMG.


This latest installment features Dr. David Michaelson, Global Director of Research and Insights for Teneo. Dr. Michaelson will be interviewed by fellow IPR Commission member PRIME CEO Mark Weiner, a member of the Arthur Page Society and the author of books, essays and features about PR research.


Speakers


Dr. David Michaelson
Global Director of Research and Insights
Teneo

David Michaelson, Ph.D. has 37 years of experience conducting high quality, actionable research for numerous Fortune 500 and FTSE 100 companies as well as leading non-profits. His clients include MetLife, Johnson & Johnson, The Coca-Cola Company and AT&T. He has extensive experience in information technology, pharmaceuticals, telecommunications, employee communications and media analysis.


Dr. Michaelson is a research fellow of the Institute for Public Relations, recipient of the Jackson, Jackson & Wagner Behavioral Science Prize awarded for outstanding contributions to the research body of knowledge, 2009 Measurement/Research Expert of the Year and induction into the Measurement Hall of Fame in 2013. He has also received numerous other awards including two Silver Anvils from PRSA. Along with Dr. Don W. Stacks, he is the author of the award winning “A Professional and Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation” and three other books on measurement.


Mark Weiner
Chief Executive Officer
PRIME Research Americas

One of the world’s largest corporate communications research and consulting firms, PRIME employs more than 500 analysts and consultants who combine talent with technology to foster better business decisions among its global clients. Weiner joined PRIME as CEO in 2008. Prior to PRIME, Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts before which he was the CEO of Delahaye, a corporate communications research and consulting firm. Weiner founded Medialink Research in 1994 which became Delahaye Medialink in 1999 after the acquisition of The Delahaye Group. Weiner is a member of the PR News Measurement Hall of Fame and delivered the Distinguished Lecture in Public Relations at Quinnipiac University.


Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and Commpro.biz/PR-ROI, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.


View a clip from the chat below, or on YouTube




About Prime Research


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximize the return on their public relations and communications investment. From eight international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.


PRIMEChat September 19th Webinar

September 13, 2017

PRIMEChat

Webinar Overview


In May of 2017, ten top corporate communicators from some of the world’s most recognizable organizations shared their experiences, guidelines and insights for the application of research in public relations. In the coming (weeks/months), PRIME Research along with conference partner The Institute for Public Relations present a series of one-on-one interviews featuring each of the ten executives.


This latest installment features Christine N. Curtin, Director, Corporate Communications at KPMG LLP. Christine will be interviewed by PRIME CEO Mark Weiner, a Trustee of the Institute for Public Relations, a member of the Arthur Page Society and the author of books, essays and features about PR research.


Speakers


Christine N Curtin
Director, Corporate Communications
KPMG LLP

Christine Curtin has more than 18 years of diverse experience in creating and executing strategic communications programs for corporate, broadcast and public affairs and print journalism. Seasoned communications professional with diverse public relations, media relations, broadcast and internal communications experience in financial services, public affairs and consulting. Joining KPMG in November 2012, Christine is Chief of Staff for the Corporate Communications team, managing the daily operations of a 72 personunit and working in concert with the organization’s leadership to develop, drive and execute communications strategy to deliver the firm’s strategic priorities. She spends much of her time focused on implementing systems and organizational improvements to increase efficiency, collaboration, while problem-solving and leveraging resources for effective communications programs. She is also dedicated to developing and executing comprehensive and strategic corporate communications initiatives and providing high-level counsel to senior staff on communications issues. Christine has additional experience in crisis communications, event production, and brand visibility.


Mark Weiner
Chief Executive Officer
PRIME Research Americas

One of the world’s largest corporate communications research and consulting firms, PRIME employs more than 500 analysts and consultants who combine talent with technology to foster better business decisions among its global clients. Weiner joined PRIME as CEO in 2008. Prior to PRIME, Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts before which he was the CEO of Delahaye, a corporate communications research and consulting firm. Weiner founded Medialink Research in 1994 which became Delahaye Medialink in 1999 after the acquisition of The Delahaye Group. Weiner is a member of the PR News Measurement Hall of Fame and delivered the Distinguished Lecture in Public Relations at Quinnipiac University.


Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and Commpro.biz/PR-ROI, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.


View or download the webinar as an .MP4 File below:




About Prime Research


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximize the return on their public relations and communications investment. From eight international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.


PRIMEChat August 8th Webinar

July 13, 2017

PRIMEChat

Webinar Overview


In May of 2017, ten top corporate communicators from some of the world’s most recognizable organization shared their experiences, guidelines and insights for the application of research in public relations. In the coming (weeks/months), PRIME Research along with conference partner The Institute for Public Relations present a series of one-on-one interviews featuring each of the ten executives.


The second installment features Molly McKenna Jandrain, Director, PR & Brand Engagement, McDonald’s USA. Molly will be interviewed by PRIME CEO Mark Weiner, a Trustee of the Institute for Public Relations, a member of the Arthur Page Society and the author of books, essays and features about PR research.


Speakers

Molly Mckenna Jandrain
Director, PR & Brand Engagement
McDonald’s USA

As director of public relations for McDonald’s USA, Molly McKenna Jandrain oversees the public relations strategy to support McDonald’s U.S. business and brand. In this role she has held since 2012, Molly is responsible for developing and leading a strategic, measureable and integrated communications platform to effectively reach and engage defined audiences with McDonald’s story, business and brand actions.


Prior to this position, Molly served as external communications manager for McDonald’s USA, where she was responsible for developing communications strategies that build and support McDonald’s national marketing efforts and Plan to Win business strategy. Molly also served as a founding member of McDonald’s Twitter team and helped establish McDonald’s blogger engagement practice.


Molly served as global communications supervisor from 2002-2006, supporting public relations programming for McDonald’s international business in 100+ countries, and driving McDonald’s external communications efforts for sponsorships including the Olympic Games and World Cup Soccer.


Molly leads McDonald’s National PR Agency Roundtable and is a member of McDonald’s Women’s Leadership Network and Young Professionals Network. She is the recipient of McDonald’s U.S. Communications peer nominated Most Valuable Player Award in 2008 and McDonald’s prestigious Circle of Excellence Team Award in 2004 and 2006, which recognizes top teams in business driving initiatives.


Sarab Kochhar, Ph.D.n
Institute for Public Relations
Director of Research

Sarab Kochhar, Ph.D., is the Director of Research with the Institute for Public Relations (IPR). At IPR, she is the chief research strategist, advising and leading the Institute on priorities and research programs. Sarab also holds the position as the Associate director in APCO Worldwide’s Washington, D.C., office and serve as a strategic counsel for clients on measurement and evaluation for communication programs. Ms. Kochhar primarily works with clients across the globe to develop measurement techniques and provide insights to clients.


She has worked in both public and private sectors and has led project teams in the areas of technology, aerospace and many other sectors in her work with Burson-Marsteller in Bangalore, India. At BM, she was also a part of the team to drive new business opportunities. She has also worked with the Government of Chandigarh, Punjab, and Haryana where she managed the tourism function, including sports, medical, health, and cultural tourism. She has also worked with Ketchum Research and Analytics Group in New York.


Sarab received her Ph.D. in Public Relations from the University of Florida. She has authored book chapters and refereed conference papers, received the top paper award from PRSA Educators Academy, Chester Burger Award for Excellence in Public Relations from PRSA, and the Ketchum Public Relations Research Award presented by IPR. She also serves on the editorial board of PR Review.


Mark Weiner
Chief Executive Officer
PRIME Research Americas

One of the world’s largest corporate communications research and consulting firms, PRIME employs more than 500 analysts and consultants who combine talent with technology to foster better business decisions among its global clients. Weiner joined PRIME as CEO in 2008. Prior to PRIME, Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts before which he was the CEO of Delahaye, a corporate communications research and consulting firm. Weiner founded Medialink Research in 1994 which became Delahaye Medialink in 1999 after the acquisition of The Delahaye Group. Weiner is a member of the PR News Measurement Hall of Fame and delivered the Distinguished Lecture in Public Relations at Quinnipiac University.


Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and Commpro.biz/PR-ROI, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.


View or download the webinar as a .Zip or .MP4 File below:




About Prime Research


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximize the return on their public relations and communications investment. From eight international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.


ŠKODA and PRIME Research AMEC Award

PRIME Research UK Reigns at AMEC Awards

June 15, 2017

PRIME Research receives multiple accolades, including overall ‘Grand Prix’


PRIME Research collected five commendations at this year’s ‘Global Summit for Measurement’ including the event’s highest honor for research on behalf of SKODA, the European auto maker. Facilitated by AMEC, the International Association for Measurement and Evaluation of Communication, PRIME Research was recognized for research excellence by a jury of its peers for two initiatives, SKODA Goes Off-Road: Using Measurement to Conquer a New Market Segment and UK Coverage of the EU Referendum with the Reuters Institute.


SKODA Goes Off-Road: Using Measurement to Conquer a New Market Segment revealed how the car maker applied PRME’s media analysis research to develop the strategic cross-marketing launch of a new SKODA vehicle, KODIAQ. Commenting on the win, PRIME’s founder and president Dr. Rainer Mathes recognized the PRIME/SKODA team effort. “Working in close collaboration with each client, PRIME acts as a research-based communications consulting partner. In the case of SKODA, this strong alliance resulted in an extraordinary outcome where our research demonstrated PR’s ability to make a meaningful contribution to a positive business outcome.”


The AMEC awarded PRIME Research in the following categories:


  • ‘Grand Prix for the Most Effective Media Intelligence, Research & Insights Company Campaign” – Platinum, for SKODA Goes Off-Road
  • ‘Best Measurement for a Single Event’
    • Gold, for SKODA Goes Off-Road: Using Measurement to Conquer a New Market Segment
    • Silver, for UK Coverage of the EU Referendum
  • ‘Best Measurement of a Public Sector Campaign’ – Gold, for UK Coverage of the EU Referendum
  • ‘Best Measurement of a Consumer Campaign’ – Gold, for SKODA Goes Off-Road

PRIME Research UK Senior Account Manager, Dan Fanshawe, commented on the SKODA win, calling it “a great reflection of how a brand can use PR measurement to develop and track a product launch that speaks to the entire business.” One judge deemed the SKODA program “a fantastic case which shows how well-planned measurement demonstrates the value of communications.”


UK Coverage of the EU Referendum, which analyzed and reported on the extent to which British media influenced BREXIT, was the result of collaboration between PRIME Research and the Reuters Institute. Diego Bironzo who led the PRIME Research UK’s Referendum report team, expressed his excitement with the organization’s performance, saying, “The AMEC awards are testament to PRIME’s in-depth understanding of public policy, our insightful approach to content analysis and our fruitful partnership with the RISJ.”


About Prime Research


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximize the return on their public relations and communications investment. From eight international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.


CJC Doctoral Student Mila Khalitova Wins Prestigious Research Fellowship

April 18, 2017

University of Florida College of Journalism and Communications doctoral student Mila Khalitova has been awarded the Grunig PRIME Research Fellowship from the Institute for Public Relations (IPR). The PRIME Fellowship is one of the most prestigious awards for public relations doctoral students.


The Fellowship, which is awarded annually, is named for James E. Grunig and Larissa A. Grunig, professors emeriti at the University of Maryland.


Khalitova will work at PRIME Research’s Ann Arbor offices for six weeks in the summer and receive a $5,000 stipend “to learn more about public relations research including data collection, data analysis, interpretation of research results and consultation.”


As part of the fellowship, Khalitova will produce a research paper for public relations practitioners. She will receive a $2,500 stipend upon IPR’s acceptance of her research paper for publication.


About Prime Research


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximize the return on their public relations and communications investment. From eight international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.


PRIME Research Promotes Russ Schwartz

March 24, 2017

Ann Arbor, MI, March 13, 2017) PRIME Research, a global research-based communications consulting firm, today announced the promotion of Russ Schwartz to its US Executive team as Project Director. The appointment comes as the result of rapid growth in PRIME’s News and Editorial Services group. Schwartz will be responsible for managing key international client relationships.


Russ Schwartz joined PRIME in 2010 as a News Analyst and became a News Manager one year later. Schwartz rose to Senior News Editor in 2012. He joins PRIME veteran and News Services pioneer Jennifer Rutherford in leading the team.


“Russ’s news and editorial instincts coupled with his dedication to client service makes him the ideal candidate to lead PRIME’s business forward,” said Mark Weiner chief executive officer, PRIME Research, LP. “I’m pleased to announce his appointment as it reflects our thoughtful approach to hiring and our commitment to career development. I’m confident Russ will have continued success in his new role.”


Commenting on the move, Schwartz added: “I am grateful for the opportunity to contribute to PRIME’s position as a leading corporate communication services organisation and to build on our culture of innovation.”


About Prime Research


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximize the return on their public relations and communications investment. From eight international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.


IPR & PRIME Research Strategic Corporate Communication and Research Conference

March 02, 2017

How have you improved your return on PR investment?


We invite senior and emerging corporate and brand communicators to learn how to use strategic research to improve PR ROI by attending the PRIME Research and Institute for Public Relations’ Strategic Corporate Communication and Research Conference on May 11th, 2017 in New York City.


Global corporate and brand communicators, senior public relations researchers from top companies and leading scholars in the field will introduce best practice case-studies and share their own experiences proving PR’s value. This will be a great opportunity to contribute to and learn from illuminating discussions about communication research and its applications.


How do I start improving my return on PR investment?


Register here to take advantage of our $200 early registration discount. You can also contact Jenn Moyer at jenn@instituteforpr.org or (+1) 352-392-0280 for group discounts or learn more about the event at www.instituteforpr.org.


PRIME Research Appoints Nadin Vernon

February 21, 2017

PRIME Research, a global research-based communications consulting firm, today announced the appointment of Nadin Vernon to its senior team. Vernon, former Vice President, Client Services and Corporate Development at CARMA joins PRIME Research as Strategy Consultant with immediate effect. Nadin Vernon will be responsible for managing key international client relationships at PRIME Research.


Nadin Vernon’s career in the communications and research industry spans 20 years. Vernon started as an analyst at Report International and continued to grow into more senior roles throughout her career, making a significant impact in analytics, client services and business development at the companies she served. Prior to joining PRIME Research, she was a member of the senior leadership teams at Salience Insight and CARMA.


“We are delighted for Nadin to come on board. She has the experience and expertise to help PRIME Research as we continue to strengthen our international client relationships and introduce enhanced products and services to both existing and new clients”, said PRIME Research UK CEO Richard Bagnall. “Nadin is a proven client advocate and has helped communicators across the globe not only to set up and maintain meaningful measurement programmes, but also enhance their overall measurement journey.”


Commenting on the move, Vernon added: “I couldn’t be happier to join PRIME Research, a leading organisation which combines strong heritage and a culture of innovation.”


Nadin Vernon is an active member of AMEC, the International Association for Measurement and Evaluation of Communication.


About Prime Research


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximize the return on their public relations and communications investment. From eight international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.


Institute for Public Relations and Prime Research

Mark Weiner Elected Director of Institute for Public Relations Measurement Commission

February 01, 2017

Gainesville, Fla. – The Institute for Public Relations (IPR) Measurement Commission has elected Mark Weiner, CEO of PRIME Research Americas, as its Director for 2017-2018, effective immediately.


Weiner is a founding member of the Measurement Commission and is known for his expertise in communications research with a special focus on proving and improving the value and return on investment of public relations in driving positive business results.


The Commission, established in 1997, is an objective and comprehensive source dedicated to elevating the profession’s understanding and application of communication measurement and evaluation. The commission comprises researcher-practitioners and thought-leaders in public relations research, measurement, and evaluation, drawn from four segments of the global public relations industry: corporations, government, and non-profits; public relations agencies; research firms; and academia. The group explores, creates and disseminates best practice content related to research on, in and for the profession. Weiner is the eighth person to chair the Commission.


“Following in the footsteps of those accomplished leaders who served the Commission and the profession so ably in the past, and working alongside my fellow members as we prepare for the future, I am honored to accept the position,” said Weiner. “Since its beginning, the Commission has served as a beacon for those communicators seeking to demonstrate and generate the best results from their organizations’ investment in public relations.”


Weiner is a Trustee for the Institute for Public Relations, a member of the Arthur W. Page Society, and serves on the Advisory Board of the Museum of Public Relations. He is a member of AMEC, PRSA, IABC, and sits on the Editorial Advisory Boards of PRSA Strategist and PR News. He is also the co-author of one of IPR’s latest signature studies “Irreversible: The Public Relations Big Data Revolution.”


“Mark’s professional expertise coupled with his career focus on exploring new ways to prove and improve the value of public relations through research will help promote IPR’s mission,” said Tina McCorkindale, President & CEO of IPR.


About the IPR Measurement Commission


The mission of the IPR Measurement Commission is to develop and promote standards and best practices for research, measurement, and analytics that contribute to ethical, strategic, and effective public relations. The Measurement Commission comprises researcher-practitioners and thought-leaders in public relations research, measurement, and evaluation who represent four segments of the global public relations industry: (i) corporations, government, and non-profits; (ii) public relations agencies; (iii) research firms; and (iv) academia.


About the Institute for Public Relations


The Institute for Public Relations is an independent, nonprofit research foundation dedicated to the science beneath the art of public relations™. IPR focuses on research that matters to the profession, providing timely insights and applied intelligence that professionals can put to immediate use. All research is available free at www.instituteforpr.org and provides the basis for the organization’s professional conferences and events.


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