North America

USA - New York

New York
New York
305 Madison Avenue
Suite 1850
New York, NY 10017
+1 212 981 1175
newyork@prime-research.com

USA - Detroit/ Ann Arbor

Ann Arbor / Detroit
Ann Arbor/ Detroit
309 Maynard Street
Ann Arbor, MI 48104
+1 734 913 0348
annarbor@prime-research.com

Europe

Germany

Frankfurt / Mainz
Kaiserstrasse 22
55116 Mainz
+49 6131 2180 0
mainz@prime-research.com

United Kingdom

Oxford
58 St. Aldates
Oxford, OX1 1ST
+44 1865 324 911
oxford@prime-research.com

Switzerland

Zurich
Seefeldstrasse 275
8008 Zurich
+41 43 488 53 5
zurich@prime-research.com

South America

Brazil

Sao Paulo
R. Verbo Divino, 1488
Sao Paulo, SP Brasil – 04719-904
+55 11 5180 4557
saopaulo@prime-research.com

Asia Pacific

China

Shanghai
Rm.306, Bldg. 2
Lujiazui Software Park No. 100, Lane 91, E'shan Rd. Pudong Shanghai 200127, China
+86 21 6859 2099
shanghai@prime-research.com

India

Office no. 3, 14th floor German Center
Building No. 9B -DLF Cyber City
Phase-III Gurgaon - INDIA
+91 124 463 6045
newdelhi@prime-research.com

PRIME News

PRIME Research Promotes Russ Schwartz

March 24, 2017

Ann Arbor, MI, March 13, 2017) PRIME Research, a global research-based communications consulting firm, today announced the promotion of Russ Schwartz to its US Executive team as Project Director. The appointment comes as the result of rapid growth in PRIME’s News and Editorial Services group. Schwartz will be responsible for managing key international client relationships.


Russ Schwartz joined PRIME in 2010 as a News Analyst and became a News Manager one year later. Schwartz rose to Senior News Editor in 2012. He joins PRIME veteran and News Services pioneer Jennifer Rutherford in leading the team.


“Russ’s news and editorial instincts coupled with his dedication to client service makes him the ideal candidate to lead PRIME’s business forward,” said Mark Weiner chief executive officer, PRIME Research, LP. “I’m pleased to announce his appointment as it reflects our thoughtful approach to hiring and our commitment to career development. I’m confident Russ will have continued success in his new role.”


Commenting on the move, Schwartz added: “I am grateful for the opportunity to contribute to PRIME’s position as a leading corporate communication services organisation and to build on our culture of innovation.”


About Prime Research


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximize the return on their public relations and communications investment. From eight international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.


IPR & PRIME Research Strategic Corporate Communication and Research Conference

March 02, 2017

How have you improved your return on PR investment?


We invite senior and emerging corporate and brand communicators to learn how to use strategic research to improve PR ROI by attending the PRIME Research and Institute for Public Relations’ Strategic Corporate Communication and Research Conference on May 11th, 2017 in New York City.


Global corporate and brand communicators, senior public relations researchers from top companies and leading scholars in the field will introduce best practice case-studies and share their own experiences proving PR’s value. This will be a great opportunity to contribute to and learn from illuminating discussions about communication research and its applications.


How do I start improving my return on PR investment?


Register here to take advantage of our $200 early registration discount. You can also contact Jenn Moyer at jenn@instituteforpr.org or (+1) 352-392-0280 for group discounts or learn more about the event at www.instituteforpr.org.


PRIME Research Appoints Nadin Vernon

February 21, 2017

PRIME Research, a global research-based communications consulting firm, today announced the appointment of Nadin Vernon to its senior team. Vernon, former Vice President, Client Services and Corporate Development at CARMA joins PRIME Research as Strategy Consultant with immediate effect. Nadin Vernon will be responsible for managing key international client relationships at PRIME Research.


Nadin Vernon’s career in the communications and research industry spans 20 years. Vernon started as an analyst at Report International and continued to grow into more senior roles throughout her career, making a significant impact in analytics, client services and business development at the companies she served. Prior to joining PRIME Research, she was a member of the senior leadership teams at Salience Insight and CARMA.


“We are delighted for Nadin to come on board. She has the experience and expertise to help PRIME Research as we continue to strengthen our international client relationships and introduce enhanced products and services to both existing and new clients”, said PRIME Research UK CEO Richard Bagnall. “Nadin is a proven client advocate and has helped communicators across the globe not only to set up and maintain meaningful measurement programmes, but also enhance their overall measurement journey.”


Commenting on the move, Vernon added: “I couldn’t be happier to join PRIME Research, a leading organisation which combines strong heritage and a culture of innovation.”


Nadin Vernon is an active member of AMEC, the International Association for Measurement and Evaluation of Communication.


About Prime Research


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximize the return on their public relations and communications investment. From eight international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.


Institute for Public Relations and Prime Research

Mark Weiner Elected Director of Institute for Public Relations Measurement Commission

February 01, 2017

Gainesville, Fla. – The Institute for Public Relations (IPR) Measurement Commission has elected Mark Weiner, CEO of PRIME Research Americas, as its Director for 2017-2018, effective immediately.


Weiner is a founding member of the Measurement Commission and is known for his expertise in communications research with a special focus on proving and improving the value and return on investment of public relations in driving positive business results.


The Commission, established in 1997, is an objective and comprehensive source dedicated to elevating the profession’s understanding and application of communication measurement and evaluation. The commission comprises researcher-practitioners and thought-leaders in public relations research, measurement, and evaluation, drawn from four segments of the global public relations industry: corporations, government, and non-profits; public relations agencies; research firms; and academia. The group explores, creates and disseminates best practice content related to research on, in and for the profession. Weiner is the eighth person to chair the Commission.


“Following in the footsteps of those accomplished leaders who served the Commission and the profession so ably in the past, and working alongside my fellow members as we prepare for the future, I am honored to accept the position,” said Weiner. “Since its beginning, the Commission has served as a beacon for those communicators seeking to demonstrate and generate the best results from their organizations’ investment in public relations.”


Weiner is a Trustee for the Institute for Public Relations, a member of the Arthur W. Page Society, and serves on the Advisory Board of the Museum of Public Relations. He is a member of AMEC, PRSA, IABC, and sits on the Editorial Advisory Boards of PRSA Strategist and PR News. He is also the co-author of one of IPR’s latest signature studies “Irreversible: The Public Relations Big Data Revolution.”


“Mark’s professional expertise coupled with his career focus on exploring new ways to prove and improve the value of public relations through research will help promote IPR’s mission,” said Tina McCorkindale, President & CEO of IPR.


About the IPR Measurement Commission


The mission of the IPR Measurement Commission is to develop and promote standards and best practices for research, measurement, and analytics that contribute to ethical, strategic, and effective public relations. The Measurement Commission comprises researcher-practitioners and thought-leaders in public relations research, measurement, and evaluation who represent four segments of the global public relations industry: (i) corporations, government, and non-profits; (ii) public relations agencies; (iii) research firms; and (iv) academia.


About the Institute for Public Relations


The Institute for Public Relations is an independent, nonprofit research foundation dedicated to the science beneath the art of public relations™. IPR focuses on research that matters to the profession, providing timely insights and applied intelligence that professionals can put to immediate use. All research is available free at www.instituteforpr.org and provides the basis for the organization’s professional conferences and events.


Davos Economic Forum

Findings from the Davos World Economic Forum

January 20, 2017

In a case where “absence makes the heart grow fonder,” news and social conversations surrounding The 2017 World Economic Forum focused on the elephants in the room rather than the bullets on the agenda. Davos tackled some of the world’s great challenges but the topics which generated the most interest were the Trump presidency and Brexit. As revealed in our final edition of the Daily Davos Report, PRIME analysts provide a top-line view of each day’s leading events as represented in top-tier media around the world.


Download and view the full report here.


Explosive Growth in India Drives PRIME Research Relocation

November 28, 2016

Prime Research, the international social and traditional media analysis and consulting firm, plans to move to larger facilities to accommodate its expanding business in the region. As of December 1, 2016, PRIME India’s offices will relocate from DLF Cyber City to Udyog Vihar. Advanced planning ensures a seamless transition for employees and clients.


Commenting on the move, Shashank Pathania, who leads the business unit, said, “With 500% growth in six years, PRIME continues to elevate its human, technological and financial resources.” He added, “Our dedication to providing clients with actionable insights and excellent service is matched by our desire to ensure a quality working environment to our talented PRIME team.” The new office is 7000 square feet and equipped with advanced network and IT infrastructure. For the benefit of employees, the space houses a canteen and recreation area for employees.


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximize the return on their public relations and communications investment. From eight international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.


The new address is:

PRIME Research
2nd Floor, Fortune Tower, Building no. 406
Udhyog Vihar Phase 3
Gurugram – 122002


For more information about PRIME Research, please visit www.prime-research.com

Contact: Shashank Pathania

Email: pathania@prime-research.com

Phone: 009 1 783 882 1201

Free Video Conference: Public Relations Research

November 16, 2016

Lessons from the Past | Foundation for the Future



PRIME Research and The Museum of Public Relations will present a free web conference reinforcing the importance of research in the communications process. The event is scheduled for December 1st at 1pm ET. Registration is free on the CommPRO.biz site.


During the event, PRIME Research CEO Mark Weiner and The Museum of Public Relations CEO Shelley Spector present their perspectives on the past, the present and the future of public relations research. Sharing from the archives of the Museum, Shelly documents the emphasis place on research according to the writings and teachings of Edward Bernays, one of the most celebrated “fathers of public relations.” Sharing from his experiences helping many of the world’s most admired companies to demonstrate and generate the unique value of public relations, Mark illuminates current best practices in PR research while shedding light on the future.

“Since the earliest days of public relations profession, research has been a fundamental element in the public relations process,” said Weiner said. “And while the applications for PR research remain the same – landscape assessment, objectives setting, strategy development, tactical optimization and evaluation for continuous improvement — shifts in the communication framework and advances in technology create totally new approaches.” This video conference is open to all and will be equally interesting to the seasoned PR executive as it will be to the PR novice.


About Shelley Spector and the Museum of Public Relations:


Shelley Spector is president of NYC-based Spector & Associates, a b-to-b agency founded in 1991. In its 25 years, the firm has represented dozens of global brands–including AT&T, Bayer Corp., Goldman Sachs, Harris Corp., and ITT Corp.–and has won more than 40 industry awards, including the Gold Quill, Silver Anvil, and SABRE. In 1997, she founded the Museum of Public Relations, a 501 c 3 educational institution that currently resides at Baruch College. As the field’s only museum dedicated to preserving PR history, it attracts hundreds of students, educators and professionals each year.


Spector is also an adjunct professor for the M.A. program in Corporate Communications at Baruch College, currently teaching “From Plato to Twitter: a History of Influence, Media and Public Opinion,” a course she created. Additionally, she is co-author of “Public Relations for the Public Good: How PR has shaped America’s social movements,” published in 2016 by Business Expert Press.


About Mark Weiner and PRIME Research:


Mark Weiner is the Chief Executive Officer of PRIME Research, LP, a global provider of research-based public relations counsel. With eight research hubs in North and South America, Europe and Asia, PRIME combines talent with technology to uncover traditional and social media insights which helps clients to make better communications and business decisions. www.prime-research.com.


Weiner is a member of the Arthur W. Page Society, a member of AMEC and a Trustee of the Institute for Public Relations. He authored “Unleashing the Power of PR,” published by John Wiley & Sons, as well as hundreds of articles on the subject of public relations measurement and its ability to drive business outcomes.


A Deep Dive into Post-Election Financial News Coverage

November 13, 2016

Once the US election results were announced, traditional and social media erupted in speculation about the impact of Trump’s presidency on domestic and international relations, policy and trade.
Since then, President-elect Donald Trump’s strong rhetoric on the campaign trail and the concerns it generated appear to be softening both in terms of his intentions to deliver on many of the most extreme campaign pledges as well as the immediate-term reality in those cases where the response could be measured in real-time. In no case was this more evident than in the financial markets for which an Armageddon was predicted only to reveal an uptick in US financial markets.
Time will tell whether the short-term bounce evolves into long-term gains in the US and international markets.


PRIME Research, a global research-based communications consulting firm with a special focus on the financial services sector, conducted an analysis of how traditional and social media covered financial and economic topics immediately prior to and immediately following America selected its next president.


Mark Weiner, CEO PRIME Research AMERICAS, accepted as a member of the Arthur W. Page Society

October 30, 2016

Mark Weiner, Chief Executive Officer for PRIME Research Americas, has been granted membership by the Arthur W. Page Society, the world’s leading membership organization for senior leaders in public relations and corporate communications. Membership in the Page Society is by invitation only; existing members nominate new ones, who must be approved by the Page board of trustees. Members must meet strict criteria to qualify for and retain membership.


“As public relations professionals seek to optimize their returns on investment by elevating brand reputation and reducing organizational risk, PRIME Research delivers actionable insights which drive communications performance upward,”

said Mark Weiner, CEO for PRIME Research Americas.


“On behalf of the PRIME organization and our clients, it is my honor to receive membership in the Arthur W. Page Society, the preeminent association for professional communicators.”



ABOUT ARTHUR W. PAGE SOCIETY


The Page Society is dedicated to strengthening the enterprise leadership role of the chief communications officer (CCO). The highly selective Page membership consists primarily of CCOs of Fortune 500 corporations, CEOs of the world’s foremost public relations agencies, and leading academics from top business and communications schools. Membership in the Society allows members to develop professional relationships with the most knowledgeable, influential and innovative global leaders in enterprise communications; enrich the profession by producing thought leadership that is shaping the understanding of the value and role of corporate communications; and take advantage of professional development opportunities for their staff. For more information about the Arthur W. Page Society, please visit www.awpagesociety.com.


PRIME Research Introduces Business Intelligence Service to India: Announced at the 60th Indo-German Chamber of Commerce Annual Meeting

October 19, 2016

(New Delhi, India): Prime Research, the international provider of traditional and social media monitoring, analysis and consulting, introduced PRIME Intelligence to India at the 60th Indo-German Chamber of Commerce (IGCC) Annual General meeting in New Delhi on October 13th, 2016. The new service builds on PRIME’s expertise in uncovering media insights for better business decision-making, enabling professionals in sales, procurement and human resources to monitor newsworthy activities of their clients, suppliers and potential talent.


Thomas Leitner, who leads the new offering from PRIME’s headquarters in Mainz, Germany commented,

“PRIME Intelligence applies PRIME’s international resources to offer the tools and talent required to transform social and traditional media trends into meaningful and useful information for business analysis purposes.”


PRIME currently provides daily updates to clients in the aviation, pharmaceuticals, manufacturing technology and financial services industries.


“PRIME’s office in New Delhi employs more than 100 dedicated content scouts, analysts and project managers with a core focus on clients in the automotive and chemical industries,” offered Shashank Pathania, Director. “Prime Research presence in India since 2010 adds an essential element within Prime Research’s global services. We’re very excited about the potential for PRIME Intelligence here in India.”


###

For more information, please contact:
Thomas Leitner
PRIME Research, Germany
Email: leitner@prime-research.com
Phone: +49-172-6345465

Shashank Pathania
PRIME Research India
Email: pathania@prime-research.com
Phone: + 0124-4636045

loading Animation

PRIME @ Twitter