North America

USA - New York

New York
New York
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New York, NY 10001
P: +1.646.722.3041
newyork@prime-research.com

USA - Detroit/ Ann Arbor

Ann Arbor / Detroit
Ann Arbor/ Detroit
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+1 734 913 0348
annarbor@prime-research.com

Europe

Germany

Frankfurt / Mainz
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+49 6131 2180 0
mainz@prime-research.com

United Kingdom

Oxford
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oxford@prime-research.com

Switzerland

Zurich
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South America

Brazil

Sao Paulo
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Asia Pacific

China

Shanghai
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India

Office no. 3, 14th floor German Center
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+91 124 463 6045
newdelhi@prime-research.com

PRIME News

Why PR measurement is as revolutionary as the printing press

April 26, 2018

By Solomon Radley



Demand for PR measurement services is booming.


According to industry analysts Burton-Taylor, analytics is the fastest growing segment within the media intelligence sector.


What’s more, the technology driving this measurement revolution is having a transformational effect on the media as a whole, as Nadin Vernon, strategy consultant at PRIME Research, highlighted last night.


“Just as 500 years ago the technology of printing revolutionised the way people communicate,” she said. “Technology today is revolutionising the way we communicate.”


She was speaking at PR measurement in practice, a panel event celebrating the coming together of Cision and PRIME Research – combining the world’s two most awarded media measurement firms into a single intelligence powerhouse.


Measuring results is the key to securing budget


Paul Hender, Cision’s head of insight referenced an Outsell survey of over 15,000 marketers where the vast majority said earned media is as effective as, if not more effective than paid media.


Even though marketers grasp the value of earned media, it’s paid media that gets the lion’s share of marketing budget.


“85% of new ad spend is going to just two sources, and we all know who they are,” said Hender. “The reason it’s going to Google and Facebook is because these are platforms that offer data.”


He added: “The lesson is that for earned media to earn more resource and more budget, it needs for get better at measurement.”


How you measure PR depends on your goals


Vanessa Wilson, UK Sport’s director of comms, revealed how she enlisted Cision to tackle a media crisis who provided the analytics and evidence to prove her crisis strategy was working.


“It was actually quite revelatory, because one of the first things was just putting some context around it,” she said. “It’s great for the morale of the team, in terms of saying that we’re doing the right thing.”


Jenny Caven, head of external affairs at Slimming World, added that the company weaves PR measurement into the fabric of its annual January weight loss campaigns.


She said: “We were able to show the value of all our comms and PR activity in driving traffic to our website, as well as accounting for more than 50% of all the members who joined the local groups in January in 2017.”


Why the ONS doesn’t care about great coverage


As the Office for National Statistics discovered, the specific objectives of your organisation can have a huge impact on the way you go about measuring your PR programmes.


Martin Nicholls, head of strategic communication at the ONS, outlined how PRIME Research helped them develop accessible KPIs for understanding the quality, relevance and authority of earned media coverage.


“As a business, we used to rely on sentiment an awful lot,” he said. “We’d target ourselves to keep under 2% negative. Does that mean the other 98% was positive? No. It actually means about 90% of it was neutral.”


“Going forwards, I’m trying to remove the extreme volatile positive and negative approach and focus more on the neutral,” he added. “Our business model isn’t about generating positive coverage, it’s about informing debate and producing the statistics that help Britain make better decisions.”


How technology is helping measure PR ROI


The challenge many communicators run into when trying to measure the success of their campaigns is that there’s no ‘one size fits all’ metric to turn to. How you measure a PR campaign depends on its goals.


“What you’re trying to do in terms of understanding your goals really should dictate how you should go about measuring your work,” Hender explained. “PR can do lots of different things.”


Applying the AMEC measurement framework when planning your PR campaigns is a great way to identify the best metrics for what you’re trying to achieve. You can then combine this framework with the latest tools and techniques to measure the business impact of your earned media initiatives.


“What we do for the Museum of London is track their media coverage against their visitor numbers,” Hender explained. “We can see directly when there’s a campaign about a particular exhibition and track those visitor numbers, and you can see the direct correlation between the two.”


This article originally appeared on Cision.com

PANEL EVENT: PR measurement in practice with Cision, PRIME Research and AMEC

April 09, 2018


Date: Wednesday 25 April
Time: 16:00 – 19:00
Venue: Bulgari Hotel Ballroom, 171 Knightsbridge, SW7 1DW


Most communicators know that great insights are the key to delivering world-class campaigns. And they know that measurement is essential for making the case for greater investment in PR and comms.


But taking the latest measurement theory and putting it into practice is still something that many PR pros struggle with. To help you overcome this challenge, Cision, in association with AMEC, is hosting an exclusive panel event to provide you with real-world case studies and insights from top PR practitioners including:


· Laura Bates, comms manager at Museum of London


· Martin Nicholls, head of strategic communication at the Office for National Statistics


· Jenny Caven, head of external affairs at Slimming World


· Vanessa Wilson, director of comms at UK Sport


· Paul Hender, head of insight at Cision


· Nadin Vernon, PRIME’s strategy consultant and AMEC’s vice chair European chapter


This masterclass marks Cision’s acquisition of PRIME Research, combining the world’s two most awarded media measurement firms into a single intelligence powerhouse.


At it, you’ll discover a simple measurement framework you can apply in your campaigns and have the chance to ask the panel all your burning questions in a live Q&A session.


In short, it’s essential viewing for anyone interested in enhancing the performance of their campaigns with data-driven insights.


To register your interest, please fill out this form, and we’ll be in touch to confirm your place.



PRIMEChat: Better Insights. Better PR-ROI. – Eileen M. Sheil, MPA, Executive Director, Corporate Communications, Cleveland Clinic

March 12, 2018


Webinar Overview


With PRIMEChat, top corporate communicators from some of the world’s most prominent organizations share compelling experiences, guidelines and insights promoting research in public relations. PRIME Research along with partner The Institute for Public Relations supports this series of one-on-one interviews featuring the profession’s top PR research thought-leaders. Presenters to date include speakers from McDonald’s, SAP and KPMG.

This latest installment features Eileen M. Sheil, MPA Executive Director, Corporate Communications, Cleveland Clinic. Eileen will be interviewed by IPR Commission member PRIME CEO Mark Weiner, a member of the Arthur Page Society and the author of books, essays and features about PR research.


Speakers


Eileen M. Sheil, MPA
Executive Director, Corporate Communications
Cleveland Clinic


Eileen Sheil is the executive director of corporate communications at Cleveland Clinic, one of the nation’s largest academic medical centers, and named the second best hospital in the United States by U.S. News & World Report (2016).


Sheil received her bachelor’s degree in journalism from the E.W. Scripps School of Journalism at Ohio University (1990) and a master’s of public administration from Cleveland State University (2003).


She is a member of the Arthur Page Society, a guest columnist for PR Week, and was inducted into the PR News Measurement Hall of Fame in 2016. She also is a member of the International Association of the Measurement and Evaluation of Communications (AMEC) Non-Profit Group. She also serves as a voting member of the Conflict of Interest and Innovation Management Committee at Cleveland Clinic. She has also taught a number of classes and given presentations on public relations and communications.


Sheil has worked on numerous high profile projects that have involved presidents, heads of states, innovative surgeries “first of their kind”, book promotions, and international PR projects. She has extensive experience in crisis communications as well.


Sheil lives in a suburb of Cleveland with her husband and two daughters.


 


Mark Weiner
Chief Executive Officer
PRIME Research


One of the world’s largest corporate communications research and consulting firms, PRIME employs more than 500 analysts and consultants who combine talent with technology to foster better business decisions among its global clients. Weiner joined PRIME as CEO in 2008. Prior to PRIME, Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts before which he was the CEO of Delahaye, a corporate communications research and consulting firm. Weiner founded Medialink Research in 1994 which became Delahaye Medialink in 1999 after the acquisition of The Delahaye Group. Weiner is a member of the PR News Measurement Hall of Fame and delivered the Distinguished Lecture in Public Relations at Quinnipiac University.


Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and Commpro.biz/PR-ROI, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.



4 Guidelines for the Data-Enhanced PR Pro

February 04, 2018

This article was originally posted on PRNews.


PR News’ Measurement Hall of Fame members have a thing about data or, rather, a thing about the casual disregard of data by some PR practitioners. Few things aggravate them more than PR pros who worry openly about proving the value of communications efforts yet shy away from taking the first steps toward using data to inform their work and show the effect of their work on an organization’s business goals.


Measurement Hall of Famer Mark Weiner (class of 2013), for example, wastes little time in contacting the editorial staff at PR News if a source in one of our articles or a contributing author says that advertising value equivalents (AVEs) still have their place as a communications metric (see the Barcelona Principles 2.0 for where the Hall of Famers stand on this concept).


In PR News’ Book of PR Measurement Strategies & Tactics, Weiner, CEO of PRIME Research, takes it upon himself to move the PR practitioners just a little bit closer to its data-enhanced future with these four data-focused guidelines:


1. An algorithm is different from an insight. Computers enable people to manage routine tasks with speed and consistency, but they are absolutely literal. Technology does exactly what we tell it to do. This precision offers positives and negatives, since relationship building can be a messy business. So, while algorithms generate data quickly and inexpensively, they offer no understanding, intuition or context. Technology feeds big data, but humans drive understanding, interpretive analysis and strategy.


2. “Inquiry-based” research is different from “response-driven” research. Just as one-way “push” communication must evolve, so must the research we use for planning and evaluation. Some traditional modes of market research are threatened in the big data environment. Focus groups provide excellent directional views on customer opinion, but they lack the predictive insight of quantitative approaches. Quantitative approaches may be projectable, but they are limited by the rigidity of the survey instrument, which can inhibit spontaneous remarks.


3. “Real time” is different from “right time.” Real time is essential for call centers and customer help desks where the process (and the response) is more formulaic. However, complex reputational issues require more than just speed. It may be more helpful to move at the speed of the decision-making within your organization. The best decision is not necessarily the fastest one.


4. Your daily public relations activity may be your best research. Smart PR people use data analysis to conduct controlled experiments, which drive narrower segmentation and tailored messaging.


Join the data revolution! Attend PR News’ Measurement Conference April 17-18, 2018, in Philadelphia.


Follow Steve Goldstein: @SGoldsteinAI


Cision Completes Acquisition of PRIME Research

January 26, 2018

Founder of PRIME Research, Dr. Rainer Mathes, Ph.D, to Lead Cision Insights


CHICAGO, Jan. 24, 2018 /PRNewswire/ — Cision (NYSE: CISN) announced today that it has completed its acquisition of PRIME Research (“PRIME”). By adding PRIME to its portfolio, Cision enhances its global leadership position in professional services for media measurement insights and ROI analysis for communications programs, and further advances its artificial intelligence and machine learning technologies. With the close of the acquisition, founder and president of PRIME, Rainer Mathes, has been appointed president of Cision Insights, which is dedicated to evaluating campaign effectiveness through customized intelligence, reporting and industry expertise.


“At PRIME, we pride ourselves on being the best and working for the best and our merger with Cision is a perfect example of this,” said Mathes, founder and president of PRIME Research. “I’m pleased to be joining the Cision team and look forward to sharing my knowledge in media measurement as I take on my new role leading Cision Insights.”


Mathes founded PRIME in 1988 while holding research positions at the Institute of Media Studies at the University of Mainz and later at the Research Center for Surveys and Methodology (ZUMA) in Mannheim. He has developed PRIME into a global research organization with locations in Europe, the United States and Asia. He has transformed the business over time, focusing on digital competences, including PRIME.com.


“Rainer’s expertise in communication research and measurement, combined with PRIME’s exceptional technology platform that brings truly innovative AI/machine learning applications to the communications industry, will be instrumental in helping us improve the communicator’s ability to measure and optimize earned media ROI,” said Kevin Akeroyd, Cision CEO. “As head of Cision Insights, Mathes will help guide Cision’s ongoing commitment to provide in-depth analysis that enables our customers to make better informed decisions regarding their strategic communications programs.”


Through advanced AI and machine learning technology, PRIME is able to provide intelligent topic detection, entity recognition and semantic profiling for communication, marketing, sales, supply chain and risk management. They work with some of the world’s most prestigious brands including MasterCard and Jaguar. This acquisition further solidifies Cision’s mission to be the one-stop provider for brands who want to identify their ideal influencers, craft and distribute campaigns and attribute meaningful business value.


About Cision


Cision Ltd. (NYSE: CISN) is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision’s software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 3,000 employees with offices in 15 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision.


About Prime Research


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximize the return on their public relations and communications investment. From eight international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.


PRIMEChat January 31st Webinar

January 23, 2018

PRIMEChat

Webinar Overview


Cindy Villafranca of Southwest Airlines visits PRIME Chat on January 31 at 1 p.m. ET to share her expertise contributing into Southwest’s big data analyses for improving communications and business performance. Recently named as one of the “Top Women in PR” by PR News, Cindy’s experiences as a journalist, corporate communicator and data scientist empowers Southwest’s internal and external communications for better planning and more meaningful evaluation. Cindy will share case studies to illuminate Southwest’s leading position in applied data sciences for public relations.


In addition to her presentation, Cindy will converse with PRIME Research’s Mark Weiner and answer questions from the audience.


With PRIMEChat, top corporate communicators from some of the world’s most prominent organizations share compelling experiences, guidelines and insights promoting research in public relations. PRIME Research along with partner The Institute for Public Relations supports this series of one-on-one interviews featuring the profession’s top PR research thought-leaders. Presenters include speakers from McDonald’s, SAP and KPMG.


Speakers


Cindy Villanfranca
Communications Measurement and Analytics
Southwest Airlines

With more than 18 years’ professional experience, Cindy Villafranca began her career in television news as a producer for KOTV in Tulsa, OK. She exited the news business after 8 years, transitioning to the public relations field, where she quickly applied her news experience to internal and external communications, crisis situations, social media, and measurement/analytics. While in the public relations role, Cindy has worked for several large organizations and companies, including Tulsa Community College, the American Heart Association, Balfour Beatty Construction, and currently, Southwest Airlines. Cindy’s expertise in the creation and execution of internal and external communications campaigns, combined with her passion for analysis and measurement, has resulted in the ability use various key performance indicators to highlight business growth and recognition. On Twitter: @CinDLew, Linked In: https://www.linkedin.com/in/cindylewisvillafranca


Mark Weiner
Chief Executive Officer
PRIME Research Americas

One of the world’s largest corporate communications research and consulting firms, PRIME employs more than 500 analysts and consultants who combine talent with technology to foster better business decisions among its global clients. Weiner joined PRIME as CEO in 2008. Prior to PRIME, Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts before which he was the CEO of Delahaye, a corporate communications research and consulting firm. Weiner founded Medialink Research in 1994 which became Delahaye Medialink in 1999 after the acquisition of The Delahaye Group. Weiner is a member of the PR News Measurement Hall of Fame and delivered the Distinguished Lecture in Public Relations at Quinnipiac University.


Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and Commpro.biz/PR-ROI, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.


View on YouTube


About Prime Research


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximize the return on their public relations and communications investment. From eight international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.


Cision Agrees to Acquire PRIME Research

December 26, 2017

Leading Provider of Data-Driven Software and Services for Communications Professionals Expands Portfolio and Global Footprint


CHICAGO, Dec. 26, 2017 /PRNewswire/ — Cision (NYSE: CISN) announced today that it has signed a definitive agreement to acquire PRIME Research (“PRIME”), a leading global provider of media measurement and analysis services. By adding PRIME to its portfolio, Cision will expand its comprehensive data-driven offerings that help communications professionals identify influencers, craft meaningful campaigns, and attribute business value to those efforts.


“Earned media often receives less budget than paid and owned media due to the inability to quantify the value of communications and PR programs,” said Kevin Akeroyd, Cision CEO. “Adding PRIME’s leading media monitoring and analysis capabilities to Cision’s portfolio will improve the communicator’s ability to measure earned media ROI and better align their campaigns with paid and owned channels.”


PRIME provides real-time monitoring and analysis across digital, print, television, radio, and online channels. Its monitoring also includes major social channels, including Facebook, Twitter, Instagram and YouTube. Serving global brands, PRIME brings deep expertise and IP across a number of key vertical markets, including automotive, retail, pharma, financial services, and tech.


“With the breadth of its software, services, and distribution network, Cision provides one of the most comprehensive portfolios in the world to people who work in communications,” said Dr. Rainer Mathes, Ph.D., founder and president of PRIME Research. “Joining Cision will deliver even more value to our customers as we seek to provide them with the industry’s strongest solutions for communication measurement and insights.”


The transaction is expected to close in January of 2018. The closing of the transaction is subject to customary closing conditions, including regulatory approval.


About Cision


Cision Ltd. (NYSE: CISN) is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision’s software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 3,000 employees with offices in 15 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and services, including the Cision Communications Cloud®, visit www.cision.com and follow Cision on Twitter @Cision.


About PRIME Research


From eight international offices and in over 100 languages, PRIME marries talent with technology to help communicators demonstrate and generate PR value and ROI. The firm integrates, analyzes and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results. PRIME has over 700 employees with offices in the Brazil, China, Germany, Switzerland, the United Kingdom, and the United States.


Media Contacts


Nick Bell
VP, Marketing Communications
CisionPR@cision.com


Danielle Tarp
VP, Blanc & Otus
danielle.tarp@blancandotus.com


Investor Contact

Jack Pearlstein
Chief Financial Officer
Jack.Pearlstein@Cision.com


SOURCE Cision

Related Links
http://www.cision.com


Nadin Vernon Elected Vice-Chair, AMEC European Chapter

December 18, 2017

(London, UK) The International Association for Measurement and Evaluation of Communication (AMEC) announced the election of Nadin Vernon, Strategy Consultant for PRIME Research, to the Vice-Chair position for its European Chapter.


As Strategy Consultant, Nadin Vernon helps PRIME Research clients by providing actionable insights and strategic guidance to assist them in making better communications and research decisions. She offers 20 years of communications and research experience. She is based in PRIME’s offices in Oxford, UK.


AMEC is the world’s largest media intelligence and insights professional organisation, representing organisations and practitioners who provide media evaluation and communication research. AMEC currently has more than 160 members in 86 countries worldwide.


Upon her election, Nadin said, “I’m grateful and proud to serve the European members of AMEC in our efforts to elevate the role of research in communication. Along with AMEC CEO Barry Leggetter and European Chapter Chair Barbara Bassi, I look forward to serving our membership and contributing meaningfully to the profession.”


Barry Leggetter, CEO of AMEC, welcomed Nadin into a European Chapter leadership role. He said, “I know her to be a professional who can make a difference with thought leadership and delivery. We have ambitious plans for our European Chapter in 2018 and I feel sure Nadin can help us achieve our goals.”


PRIME President and Founder Dr. Rainer Mathes recognised Nadin’s accomplishment by stating, “PRIME is committed to the evolution of research and evaluation in, for and about the communications profession. To achieve this goal, PRIME supports the AMEC mission around the world. In Nadin Vernon, AMEC voters elected a leader who is smart, energetic and dedicated.”


About Prime Research


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximise the return on their public relations and communications investment. From eleven international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.


PRIMEChat December 19th Webinar

December 07, 2017

PRIMEChat

Webinar Overview


Peppercomm CEO Steve Cody joins PRIME Chat in December to share his experiences and insights into “The Research-driven Agency.” Peppercomm is one of the world’s few mid-sized agencies with a dedicated research team devoted to helping clients set smarter objectives, develop better strategies, plan more compelling execution and evaluate results. As a result, Peppercomm clients gain the benefits of improved performance and greater efficiency.


As the 2017 Vice Chair of the Institute for Public Relations, Steve works with the fellow Trustees and the Institute’s Centers of Excellence to elevate the role of research in public relations.


Sharing the session is Mark Weiner, CEO for PRIME Research, LP and Chairman of the IPR’s Commission on Measurement and Evaluation. Together, Steve and Mark will explore the ways by which professional communicators benefit from research-based communications decision-making.


Speakers


Steve Cody
Co-Founder and CEO
Peppercomm

I’m a climber, comedian and dog lover. But not necessarily in that order.


Named one of 50 Game-Changers of PR for 2017 by PRNews, Steve is responsible for overall agency direction and management, new business development, new product development and agency marketing. Most recently, Steve pioneered the creation of the agency’s insights and strategy group, an internal consultancy at Peppercomm that bridges proprietary research and program activation to serve both current accounts and business development initiatives. He’s also been instrumental in shaping the culture that inspired Crain’s New York Business and was a finalist for EY’s Entrepreneur of the Year Award with co-founder Ed Moed.


A prolific writer, Steve pens a weekly column for lnc.com, was named the PRNews Blogger of the Year in 2011 and a finalist for the same award in 2012. He was named one of Northeastern University’s 100 most successful alumni, and his podcast, RepChatter, won a Silver SABRE from Holmes. Steve is co-author of What’s Keeping Your Customers Up at Night? He is a member, editorial board, PR Journal, the PRSA Counselors Academy’s executive committee, the Corporate Communication Advisory Board of Baruch College, the Civilian Corporate Affairs Committee at West Point, and member of two key subcommittees on purpose and digital engagement for the Arthur W. Page Society. Additionally, he is a member of The Northeastern University Corporation, the College of Charleston’s Department of Communication Advisory Council, vice chair of the Institute for Public Relations, and board member of the PRSA Counselors Academy.


The agency was named after his family dog, Pepper.


Mark Weiner
Chief Executive Officer
PRIME Research Americas

One of the world’s largest corporate communications research and consulting firms, PRIME employs more than 500 analysts and consultants who combine talent with technology to foster better business decisions among its global clients. Weiner joined PRIME as CEO in 2008. Prior to PRIME, Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts before which he was the CEO of Delahaye, a corporate communications research and consulting firm. Weiner founded Medialink Research in 1994 which became Delahaye Medialink in 1999 after the acquisition of The Delahaye Group. Weiner is a member of the PR News Measurement Hall of Fame and delivered the Distinguished Lecture in Public Relations at Quinnipiac University.


Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and Commpro.biz/PR-ROI, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.


View the Webinar on YouTube


About Prime Research


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximize the return on their public relations and communications investment. From eight international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.


PRIMEChat November 27th Webinar

November 20, 2017

PRIMEChat

In pursuit of the deepest Public Relations insights and the greatest communications research innovations, PRIMEChat welcomes Allyson Hugley, President, Measurement and Analytics at Weber Shandwick on November 27 at 1pm ET to share her latest insights and innovations. Allyson will be interviewed by fellow IPR Commission member PRIME CEO Mark Weiner, a member of the Arthur Page Society and the author of books, essays and features about PR research.

Speakers


Allyson Hugley
President, Measurement and Analytics Practice
Weber Shandwick

Allyson Hugley is the President of Weber Shandwick’s Measurement and Analytics Practice. Her responsibilities include leading measurement and analytics work across the global network, spearheading agency thought-leadership in this area and providing analytics and insights counsel to the agency’s top global accounts. Allyson is a frequent speaker at PR industry conferences, as well as being a guest lecturer at New York University and The City College of New York on the topic of PR measurement and analytics.


Since joining Weber Shandwick in 2011, she has led analytics and program evaluation projects for clients across a variety of sectors including financial services, healthcare, manufacturing and materials, government, telecommunications, and consumer packaged goods. She has also developed award-winning communications research and evaluation programs.


Allyson is a member of the Market Research Council (MRC) and the former co-Chair for the North American chapter of the International Association for the Measurement and Evaluation of Communications (AMEC). She has also served on AMEC’s board of directors. The Network Journal recognized Allyson among the 25 most influential black women in business for 2015. This year, she was also recognized by PR News as one of the Top Women in PR and inducted into their PR Measurement Hall of Fame. In 2012, she was listed among PRWeek’s Top 40 under 40. That same year, she received an honorable mention for PR News Measurement Person of the Year.


Prior to joining Weber Shandwick, Allyson was the Senior Vice President of Insight Creation at MSLGROUP and before that a research manager at Scholastic. She started her career at RoperASW (now GfK), where she was a senior research director responsible for consumer intelligence, corporate communications, message effectiveness and audience measurement research.


Mark Weiner
Chief Executive Officer
PRIME Research Americas

One of the world’s largest corporate communications research and consulting firms, PRIME employs more than 500 analysts and consultants who combine talent with technology to foster better business decisions among its global clients. Weiner joined PRIME as CEO in 2008. Prior to PRIME, Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts before which he was the CEO of Delahaye, a corporate communications research and consulting firm. Weiner founded Medialink Research in 1994 which became Delahaye Medialink in 1999 after the acquisition of The Delahaye Group. Weiner is a member of the PR News Measurement Hall of Fame and delivered the Distinguished Lecture in Public Relations at Quinnipiac University.


Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and Commpro.biz/PR-ROI, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.



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About Prime Research


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximize the return on their public relations and communications investment. From eight international offices and in 64 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.


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