North America

USA - New York

New York
New York
275 Seventh Ave, Suite 706
New York, NY 10001
P: +1.646.722.3041

USA - Detroit/ Ann Arbor

Ann Arbor / Detroit
Ann Arbor/ Detroit
309 Maynard Street
Ann Arbor, MI 48104
+1 734 913 0348



Frankfurt / Mainz
Kaiserstrasse 22-24
55116 Mainz
+49 6131 2180 0

United Kingdom

58 St. Aldates
Oxford, OX1 1ST
+44 1865 324 911


Badenerstraße 549
8048 Zurich
+41 43 210 97 46

South America


Sao Paulo
Av. Roque Petroni Júnior, 1089
São Paulo, SP Brasil – 04707-900
+55 11 3033 5858

Asia Pacific


Rm.306, Bldg. 2
Lujiazui Software Park No. 100, Lane 91, E'shan Rd. Pudong Shanghai 200127, China
+86 21 6859 2099


Office no. 3, 14th floor German Center
Building No. 9B -DLF Cyber City
Phase-III Gurgaon - INDIA
+91 124 463 6045

From eight international offices and in over 100 languages, PRIME Research marries talent with technology to help communicators demonstrate and generate PR value and return-on-investment. The firm integrates, analyzes and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.

PRIME History















  • Record revenues and profitability
  • Staffing surpasses 600
  • New PRIME crawler: fastest and first self learning crawler in the industry
  • New offices in Japan, France and Silicon Valley

  • Integrated China social suite into the Global Media Insight Suite to offer Western clients Weibo as well as WeChat and discussion boards.
  • PRIME works with 50% of Interbrand’s Fastest Growing brands
  • Launched PRIME Intelligence, a unique real-time topical news discovery system based on self-learning algorithms and deep learning technology

A year of acclaim; PRIME Wins Three Major Awards:

  • AMEC: Best Research Business-to-Business with Jaguar-Land Rover, AMEC: Best Social Media Research with MasterCard
  • Computer Bild: Best in Cloud Solution A year of technical growth: 5,000 users worldwide
  • More than 1 billion documents processed annually; 100 servers

PRIME UK releases financial journalism study with Reuters Institute, PRIME US holds #PRSAPRIME Conference in New York, PRIME expands social measurement capabilities

PRIME US and MasterCard release first annual Mobile Payments Study, PRIME presents the first China Car of the Year Award, PRIME wins PR News’ Platinum PR Awards for our work with MasterCard to create the Conversation Suite

PRIME wins five awards for its work with The Centers for Medicare and Medicaid Services

First PRIME Research Conference held in New York with IABC

CIPR PRIME Student Fellowship Award begins in UK in partnership with the Chartered Institute of Public Relations

Grunig PRIME Research Fellowship begins in US in partnership with the Institute for Public Relations

PRIME Research Americas office opens in New York, PRIME releases portal solutions for on-line access to monitoring, analysis and reporting

PRIME opens offices in China, India and the United Kingdom, PRIME adds social media analysis to its roster of services

PRIME enters a strategic partnership with IBM, focusing on powerful, real-time media analysis, PRIME opens offices in South America and Switzerland

PRIME USA opens in Ann Arbor, Michigan

Establishment of PRIME Research in Mainz, Germany under the direction of Dr. Rainer Mathes

PRIME’s dedication to excellence in communication research began in 1987. Every individualized client engagement since that time brings us closer to clients through structured, scalable solutions.

Why choose PRIME as your communications research partner?

PRIME Research has the experienced team, carefully tested methods and agile technology your organization needs to maximize the return on its public relations investment.

Explore our services