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COMMUNICATING CSR ACROSS THE GLOBE
THE IMPACT OF NATIONAL CULTURE ON THE SALIENCE OF CSR DIMENSIONS IN INTERNATIONAL MEDIA COVERAGE Last summer, I spent six weeks doing media research in Ann Arbor, Michigan as the 2017 winner of the Grunig PRIME Research Fellowship. PRIME’s global scope, diverse international team, and its worldwide client base made the company an ideal place for me to be. At the end of my experience, I wrote a paper to remind international PR professionals that concepts habitually referenced on an everyday basis are the products of social construction and, therefore, meanings may vary from one society to another. Specifically, the study concerned corporate social responsibility and its aspects in international media coverage. For the full paper please visit here: Salience of_CSR (PDF). The meaning of ...
Cision + Prime Research: Insights That Drive Business Strategies
Recently, I sat down with Kevin Akeroyd, the CEO of Cision®, and Dr. Rainer Mathes, the president and co-founder of Prime Research, to discuss Cision’s recent acquisition of Prime Research and what it means for existing and future customers. In this video, Akeroyd, and Dr. Mathes explain how the marriage of these two companies will bring about one integrated services organization, and one integrated tech platform that does media measurement, monitoring, distribution and database extremely well. If you’re interested in learning more about how Cision and Prime Research will work together to change the future of communications, view the video, or read the transcript below. Chris Lynch: Hello with Cision, and our customers, our employees, our partners, my name is Chris Lynch; ...
Aligning Content Analysis with Journalism: A Better Path to Public Relations Success
Jennifer Sanchis, PRIME Research UK Before I conducted Public Relations research and evaluation, I worked in Paris for national news and specialised media outlets as a freelance journalist. Since my day-to-day work consisted of collecting, checking, compiling and commenting on facts, I found that Research occupied most of my time and that Public Relations professionals rarely anticipated my needs as a journalist. When I attended press conferences or events, I was handed generic booklets and impersonal press releases. I rarely used this information, as the content they supplied was irrelevant to what my audience actually wanted to read. In my experience, Public Relations professionals understand the importance of earned media to achieve their goals, which most of the time means raising ...