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What is Wrong with PR?
By Jennifer Sanchis This is probably PR’s greatest irony: PR suffers from bad reputation and image issues. Although the discipline has been institutionalised for years now, the industry is still facing an existential crisis that most practitioners and professional bodies are actively tackling. I wanted to look at the most crucial challenges and misconceptions which, according to me, are at the epicentre of “the PR problem”. PR shouldn’t be another one-way communication channel that organisations use to serve their own interests First published in 1999, the visionary authors of the highly impactful Cluetrain Manifesto were merciless when talking about PR’s credibility issue: “Everyone – including many PR people – senses that something is deeply phony about the profession […]. Take the ...
COMMUNICATING CSR ACROSS THE GLOBE
THE IMPACT OF NATIONAL CULTURE ON THE SALIENCE OF CSR DIMENSIONS IN INTERNATIONAL MEDIA COVERAGE Last summer, I spent six weeks doing media research in Ann Arbor, Michigan as the 2017 winner of the Grunig PRIME Research Fellowship. PRIME’s global scope, diverse international team, and its worldwide client base made the company an ideal place for me to be. At the end of my experience, I wrote a paper to remind international PR professionals that concepts habitually referenced on an everyday basis are the products of social construction and, therefore, meanings may vary from one society to another. Specifically, the study concerned corporate social responsibility and its aspects in international media coverage. For the full paper please visit here: Salience of_CSR (PDF). The meaning of ...
Cision + Prime Research: Insights That Drive Business Strategies
Recently, I sat down with Kevin Akeroyd, the CEO of Cision®, and Dr. Rainer Mathes, the president and co-founder of Prime Research, to discuss Cision’s recent acquisition of Prime Research and what it means for existing and future customers. In this video, Akeroyd, and Dr. Mathes explain how the marriage of these two companies will bring about one integrated services organization, and one integrated tech platform that does media measurement, monitoring, distribution and database extremely well. If you’re interested in learning more about how Cision and Prime Research will work together to change the future of communications, view the video, or read the transcript below. Chris Lynch: Hello with Cision, and our customers, our employees, our partners, my name is Chris Lynch; ...