North America

USA - New York

New York
New York
275 Seventh Ave, Suite 706
New York, NY 10001
P: +1.646.722.3041
newyork@prime-research.com

USA - Detroit/ Ann Arbor

Ann Arbor / Detroit
Ann Arbor/ Detroit
309 Maynard Street
Ann Arbor, MI 48104
+1 734 913 0348
annarbor@prime-research.com

Europe

Germany

Frankfurt / Mainz
Kaiserstrasse 22-24
55116 Mainz
+49 6131 2180 0
mainz@prime-research.com

United Kingdom

Oxford
58 St. Aldates
Oxford, OX1 1ST
+44 1865 324 911
oxford@prime-research.com

Switzerland

Zurich
Badenerstraße 549
8048 Zurich
+41 43 210 97 46
zurich@prime-research.com

South America

Brazil

Sao Paulo
Av. Roque Petroni Júnior, 1089
São Paulo, SP Brasil – 04707-900
+55 11 3033 5858
saopaulo@prime-research.com

Asia Pacific

China

Shanghai
Rm.306, Bldg. 2
Lujiazui Software Park No. 100, Lane 91, E'shan Rd. Pudong Shanghai 200127, China
+86 21 6859 2099
shanghai@prime-research.com

India

Office no. 3, 14th floor German Center
Building No. 9B -DLF Cyber City
Phase-III Gurgaon - INDIA
+91 124 463 6045
newdelhi@prime-research.com

Big Data with IBM and PRIME Research

Managing mountains of media monitoring data with IBM Cloud

Posted On September 19, 2017

Over the past 30 years, the media industry has undergone a digital revolution.

In the “old days,” there was traditional media such as television, print, and radio. Today, social and digital channels are as just as much a concern as traditional media.

PRIME Research performs media monitoring services for more than 500 global customers including 35 of the top 100 brands in the world. That means the company integrates, examines and evaluates as many as 5 million documents a day to keep tabs on public sentiment for its global customers.

Huge amounts of data

PRIME Research customers use a dashboard to understand public sentiment about their organizations’ brands, competitors and peers as well as the larger business landscape. Content is monitored across all media channels, and the dashboard provides real-time analytics and instantaneous translations in more than 100 languages.

The company crawls online media, including social media, e-papers, TV, radio and digitized print content and tells its customers who is talking about them. PRIME Research teams are spread from China to Europe to the US, to be able to cover them anywhere at any time.

Sometimes something comes up that increases the amount of text or media information enormously. It’s nothing that can be predicted or calculated: a crisis happens, then suddenly information grows like crazy. That’s the challenge.

Additionally, data must be stored for monthly or quarterly analysis, which means that there is an ever-growing body of unstructured data.

The need for a reliable partner

PRIME Research found that it didn’t have enough performance to serve peak usage on both sides of the portal. On the incoming side, its readers and crawlers couldn’t cope with the amount of data suddenly appearing. On the customer side, when there was an incident and lots of customers wanted to see what the media coverage was, they were all accessing the portals simultaneously. The portal and the readers were okay, but the back-end systems were sometimes overwhelmed by the flood of requests.

The solution for PRIME Research was to move its database servers to IBM Bluemix bare metal servers using an IBM Bluemix platform provisioned through IBM Cloud Services. The move increased performance, scalability, flexibility and global reach. Additionally, the company extended its use of IBM Cloud Services to support analytics and mobile services. Further, PRIME Research uses IBM Cloud Object Storage for the timely storage, availability and provisioning of media data.

Better media monitoring service

PRIME Research can now handle media monitoring data peaks. It can perform analytics for and deliver insights to customers worldwide in real time. With Cloud Object Storage, data is accessible, safe and can be provisioned quickly worldwide. This is important in case a customer asks for a custom report and PRIME Research must retrieve older data for easy customer comparison and to provide greater context on the crisis at hand.

The company is also evaluating IBM Watson Explorer to improve its current capabilities and services, as well as to introduce new ones, including a multi-dimensional visualization tool showing how words are interrelated. IBM Cloud Object Storage is a foundational part of the Watson Data Platform. With data firmly established in object storage, Watson analytic and visualization tools can be an easy next step in providing a visual assessment of the media landscape when time is of the essence.

View the full article on IBM’s Blog and learn more about their Cloud Object Storage.


Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin
Email this to someone
email

Share this to social

You may also be interested in

How Integrated Measurement Can Revolutionize PR

Written by Nadin Vernon. Editor's Note: This article was first published as a chapter within AMEC's free eBook "Demonstrating the Value of Communication" Finding new ways to implement strategies is at the heart of those who embrace innovation and adapt to changes in the industry. Technologies already available, as well as those being developed as we speak, have the potential to revolutionize existing methods. There has never been a better time for PR measurement. Working agency-side, you can let automation take care of the legwork and use valuable analyst time to interpret results and add value by storytelling. If you’re in-house, looking to set up your own program, you can benefit in the same way. There are hundreds of easy-to-use tools available that will help you on ...

Learn more

The Big Deal About Big Data & PR

by Amanda Peterson Big data has become one of the most significant trends in modern technology. It’s no exaggeration to say that today’s society is generating massive amounts of information. In fact, studies have predicted that more than 90 percent of data in the world was created in the past two years. Such a wide scope of insight can be extremely useful across a range of industries, which is why many businesses are finding ways to take advantage of it. The field of public relations is no exception to the list of industries using big data to their advantage. Though PR is commonly recognized as a creative field, it is strongly supported by a backbone of research. Utilizing data is becoming increasingly important in PR because of its ability to improve campaign performance and generate ...

Learn more

Der CEO im politischen Spannungsfeld

In der anhaltenden Debatte um Zuwanderung und Integration halten sich die Manager der großen Unternehmen meist vornehm zurück. Wagt sich ein CEO aus der Deckung, kann er indes heftig in die Schusslinie geraten. Der Vorstandsvorsitzende der Siemens AG hat sich im vergangenen Frühjahr pointiert in die bis heute nicht abebbende Diskussion eingemischt. Er reagierte auf eine Äußerung der AfD-Vorsitzenden Alice Weidel, die im Deutschen Bundestag von "Kopftuchmädchen, Messermännern und anderen Nichtsnutzen" schwadronierte. Kaeser reagierte entschlossen und eindeutig in einem Tweet: "Lieber Kopftuchmädchen als Bund Deutscher Mädel." Für den Siemens-Chef war sein öffentlicher Beitrag eine "Herz- und Kopfentscheidung". Enorme Aufmerksamkeit Mit einigen wenigen Zeilen hat der Siemens-Chef ein ...

Learn more