North America

USA - New York

New York
New York
275 Seventh Ave, Suite 706
New York, NY 10001
P: +1.646.722.3041
newyork@prime-research.com

USA - Detroit/ Ann Arbor

Ann Arbor / Detroit
Ann Arbor/ Detroit
309 Maynard Street
Ann Arbor, MI 48104
+1 734 913 0348
annarbor@prime-research.com

Europe

Germany

Frankfurt / Mainz
Kaiserstrasse 22-24
55116 Mainz
+49 6131 2180 0
mainz@prime-research.com

United Kingdom

Oxford
58 St. Aldates
Oxford, OX1 1ST
+44 1865 324 911
oxford@prime-research.com

Switzerland

Zurich
Badenerstraße 549
8048 Zurich
+41 43 210 97 46
zurich@prime-research.com

South America

Brazil

Sao Paulo
Av. Roque Petroni Júnior, 1089
São Paulo, SP Brasil – 04707-900
+55 11 3033 5858
saopaulo@prime-research.com

Asia Pacific

China

Shanghai
Rm.306, Bldg. 2
Lujiazui Software Park No. 100, Lane 91, E'shan Rd. Pudong Shanghai 200127, China
+86 21 6859 2099
shanghai@prime-research.com

India

Office no. 3, 14th floor German Center
Building No. 9B -DLF Cyber City
Phase-III Gurgaon - INDIA
+91 124 463 6045
newdelhi@prime-research.com

Richard Bagnall at Cannes 2017

Elise Mitchell interviews Richard Bagnall, Prime Research UK at Cannes 2017

Posted On August 31, 2017

At Cannes Lions 2017, Mitchell CEO Elise Mitchell sat down with Richard Bagnall, CEO Prime Research UK, to discuss the evolution of measurement in PR and what’s new on the horizon.

Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInEmail this to someone
Share this to social

You may also be interested in

Public Relations: The Corporate Sword and Shield

People now have unprecedented levels of access to information that is readily obtainable anytime anywhere. This profusion of information – some of which is true and some not so true -- presents an increased need to process, understand and act upon the opinion-shaping material which influences stakeholders, the marketplace and society in general. With the need for constant vigilance, Public Relations serves most organizations as its sword and shield, monitoring emerging issues to help address threats and to pursue opportunities. This proactive communication process represents PR’s unique ability to quickly frame issues through context, dialogue and action, often supplementing through real-time traditional and social media analysis the intelligence gleaned more slowly through surveys and ...

Learn more

Managing mountains of media monitoring data with IBM Cloud

Over the past 30 years, the media industry has undergone a digital revolution. In the “old days,” there was traditional media such as television, print, and radio. Today, social and digital channels are as just as much a concern as traditional media. PRIME Research performs media monitoring services for more than 500 global customers including 35 of the top 100 brands in the world. That means the company integrates, examines and evaluates as many as 5 million documents a day to keep tabs on public sentiment for its global customers. Huge amounts of data PRIME Research customers use a dashboard to understand public sentiment about their organizations’ brands, competitors and peers as well as the larger business landscape. Content is monitored across all media channels, and the dashboard ...

Learn more

Visualizing Insights: Telling a Story with a Chart

By Leon Rausch PRIME Research At a time when everyone has data and everyone owns a “tool,” research-based “Actionable Insights” have emerged as the goal for better decision-making in business as well as Public Relations. The desire for insights means that communicators want more than data, charts and graphs. Instead, they want to go beyond “x is bad” or “y is good.” Instead, evolved communicators want to know “x is bad because of y and especially in the areas a, b and c. And here’s what to do about it.” This additional context and guidance enables Public Relations professionals to understand their situation and to act in ways that positively differentiate the company, its brands, its products and the issues surrounding them. In too many cases, researchers deliver results using descriptive ...

Learn more