North America

USA - New York

New York
New York
275 Seventh Ave, Suite 706
New York, NY 10001
P: +1.646.722.3041
newyork@prime-research.com

USA - Detroit/ Ann Arbor

Ann Arbor / Detroit
Ann Arbor/ Detroit
309 Maynard Street
Ann Arbor, MI 48104
+1 734 913 0348
annarbor@prime-research.com

Europe

Germany

Frankfurt / Mainz
Kaiserstrasse 22-24
55116 Mainz
+49 6131 2180 0
mainz@prime-research.com

United Kingdom

Oxford
58 St. Aldates
Oxford, OX1 1ST
+44 1865 324 911
oxford@prime-research.com

Switzerland

Zurich
Badenerstraße 549
8048 Zurich
+41 43 210 97 46
zurich@prime-research.com

South America

Brazil

Sao Paulo
Av. Roque Petroni Júnior, 1089
São Paulo, SP Brasil – 04707-900
+55 11 3033 5858
saopaulo@prime-research.com

Asia Pacific

China

Shanghai
Rm.306, Bldg. 2
Lujiazui Software Park No. 100, Lane 91, E'shan Rd. Pudong Shanghai 200127, China
+86 21 6859 2099
shanghai@prime-research.com

India

Office no. 3, 14th floor German Center
Building No. 9B -DLF Cyber City
Phase-III Gurgaon - INDIA
+91 124 463 6045
newdelhi@prime-research.com

Richard Bagnall at Amec

Richard Bagnall speaks at AMEC in Bangkok

Posted On July 10, 2017

A practical “how to” session, two of the international team who developed the Framework will explain why it was needed, what it is, and how to get the best results from adopting and using it. AMEC Summit 2017 Workshop C – How to use the new AMEC Framework – a practical tutorial, Richard Bagnall, PRIME Research UK, Paul Hender, Gorkana.

Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInEmail this to someone
Share this to social

You may also be interested in

Aligning Content Analysis with Journalism: A Better Path to Public Relations Success

Jennifer Sanchis, PRIME Research UK Before I conducted Public Relations research and evaluation, I worked in Paris for national news and specialised media outlets as a freelance journalist. Since my day-to-day work consisted of collecting, checking, compiling and commenting on facts, I found that Research occupied most of my time and that Public Relations professionals rarely anticipated my needs as a journalist. When I attended press conferences or events, I was handed generic booklets and impersonal press releases. I rarely used this information, as the content they supplied was irrelevant to what my audience actually wanted to read. In my experience, Public Relations professionals understand the importance of earned media to achieve their goals, which most of the time means raising ...

Learn more

How to Maximize the Value of Forward-Looking PR Measurement

by Jim Simon In October, 2017, John Gilfeather, president of John Gilfeather & Associates, weighed in on the pages of PR News about the difficulties PR agencies and in-house departments face in attempting to measure the effectiveness of their efforts (“Mobster”). In his essay, Gilfeather states most PR pros cannot honestly cite analytics/big data as a core skillset. If they seek to hire a research partner to do the job, they can be confused by the offerings of a plethora of measurement firms all claiming to be superior. There are, of course, budget constraints. For some there may also be a sense of trepidation, i.e. “We may find out we’re not doing as well as we thought.” Allyson Hugley, President of Measurement and Analytics for Weber Shandwick, also expanded upon the pain points of PR ...

Learn more

8 Star Wars Lessons About Communication Measurement

by Jesper Andersen I have always been a great Star Wars fan. Waiting impatiently for the upcoming premiere of Star Wars: The Last Jedi this week, I was inspired to write this post about 8 important lessons about communication measurement that we can learn from the Star Wars storyline. 1. Don’t be seduced by the Dark Side of the Force (AVE’s) Darth Vader’s seduction by the Dark Side of the Force, and how he and Emperor Palpatine also try to turn Luke Skywalker, is a central theme in Star Wars. Whereas the Light requires patience and discipline to master, the Dark Side lures us with promises of quick and easy power. In the world of communications measurement, ‘vanity metrics’ are the Dark Side and none more so than Advertising Value Equivalency (AVE). They will try to seduce you with big ...

Learn more