North America

USA - New York

New York
New York
275 Seventh Ave, Suite 706
New York, NY 10001
P: +1.646.722.3041

USA - Detroit/ Ann Arbor

Ann Arbor / Detroit
Ann Arbor/ Detroit
309 Maynard Street
Ann Arbor, MI 48104
+1 734 913 0348



Frankfurt / Mainz
Kaiserstrasse 22-24
55116 Mainz
+49 6131 2180 0

United Kingdom

58 St. Aldates
Oxford, OX1 1ST
+44 1865 324 911


Badenerstraße 549
8048 Zurich
+41 43 210 97 46

South America


Sao Paulo
Av. Roque Petroni Júnior, 1089
São Paulo, SP Brasil – 04707-900
+55 11 3033 5858

Asia Pacific


Rm.306, Bldg. 2
Lujiazui Software Park No. 100, Lane 91, E'shan Rd. Pudong Shanghai 200127, China
+86 21 6859 2099


Office no. 3, 14th floor German Center
Building No. 9B -DLF Cyber City
Phase-III Gurgaon - INDIA
+91 124 463 6045

Richard Bagnall

AMEC Names Richard Bagnall – CEO of PRIME Research UK to Lifetime Fellowship

Posted On December 10, 2015

London, 10 December, 2015 – In London today, AMEC, the International Association for Measurement and Evaluation of Communication , announced the award of a Lifetime Fellowship to Richard Bagnall, Chief Executive Officer of PRIME Research UK, in recognition of his major contributions to the advancement of communications measurement around the world.

Since 1996, Richard has dedicated his career to helping clients demonstrate and generate positive business outcomes through applied public relations research. Now and throughout his career, he consults with many of the world’s great companies and brands as well government offices and non-government organizations.

In receiving the Fellowship, Richard commented, “I am extremely grateful to AMEC, the PR research community and the public relations profession for affording me the opportunity to contribute to their bodies of knowledge. I look forward to continuing the good work of AMEC both individually and through PRIME.”

Richard leads PRIME Research UK and is a member of the firm’s Global Leadership Committee. In 2013, he was appointed by the Cabinet Office as one of only three external reviewers conducting its Digital Communications Capability Review across Government. His thought leadership is recognized in print, on-line and in conferences around the world.

Barry Leggetter, CEO of AMEC, said that the purpose of the AMEC Lifetime Fellowship was to recognize and celebrate accomplished figures “who have made an exceptional and single-minded contribution” to the development of communications research and measurement. Life Fellows are people who have:

• Demonstrated a significant personal contribution to raising the profile of measurement and insights in public relations and communications.
• Exemplified long-standing leadership as national or international leaders demonstrating innovation and thought-leadership.
• Made a significant consistent contribution to enhance the work of AMEC through voluntary efforts outside their own company.
• Shown themselves to be ambassadors who have helped inspire the next generation of leaders to reach the highest heights of excellence.

In addition to Mr. Bagnall, AMEC also awarded Fellowships to Alex Aiken, Executive Director for Government Communication, UK Government; John Croll, CEO, Isentia; Mike Daniels, Founder, The Measurement Practice and a former Chairman of AMEC; Andre Manning, Senior Consultant at Base Consulting; Marion McDonald, Managing Director, Strategy & Effectiveness, Ogilvy Public Relations, Asia Pacific Region and David B. Rockland, Ph.D., Partner/CEO, Global Research & Analytics at Ketchum and a former Chairman of AMEC.

# # #

About AMEC
AMEC , the International Association for Measurement and Evaluation of Communication has grown to become a global trade body for agencies and practitioners who provide media evaluation and communication research. AMEC’s purpose is to define and develop the industry on an international scale with better professional standards for both companies and individuals. AMEC has a membership base in over 40 countries.

About PRIME Research
PRIME Research provides social and traditional media monitoring, analysis and research-based consulting from eight regional hubs in North and South America, Europe and Asia. The firm combines talent with technology to deliver fast, accurate and insightful research and reporting.

Share on Facebook
Tweet about this on Twitter
Share on LinkedIn
Email this to someone

Share this to social

You may also be interested in

How Integrated Measurement Can Revolutionize PR

Written by Nadin Vernon. Editor's Note: This article was first published as a chapter within AMEC's free eBook "Demonstrating the Value of Communication" Finding new ways to implement strategies is at the heart of those who embrace innovation and adapt to changes in the industry. Technologies already available, as well as those being developed as we speak, have the potential to revolutionize existing methods. There has never been a better time for PR measurement. Working agency-side, you can let automation take care of the legwork and use valuable analyst time to interpret results and add value by storytelling. If you’re in-house, looking to set up your own program, you can benefit in the same way. There are hundreds of easy-to-use tools available that will help you on ...

Learn more

The Big Deal About Big Data & PR

by Amanda Peterson Big data has become one of the most significant trends in modern technology. It’s no exaggeration to say that today’s society is generating massive amounts of information. In fact, studies have predicted that more than 90 percent of data in the world was created in the past two years. Such a wide scope of insight can be extremely useful across a range of industries, which is why many businesses are finding ways to take advantage of it. The field of public relations is no exception to the list of industries using big data to their advantage. Though PR is commonly recognized as a creative field, it is strongly supported by a backbone of research. Utilizing data is becoming increasingly important in PR because of its ability to improve campaign performance and generate ...

Learn more

Der CEO im politischen Spannungsfeld

In der anhaltenden Debatte um Zuwanderung und Integration halten sich die Manager der großen Unternehmen meist vornehm zurück. Wagt sich ein CEO aus der Deckung, kann er indes heftig in die Schusslinie geraten. Der Vorstandsvorsitzende der Siemens AG hat sich im vergangenen Frühjahr pointiert in die bis heute nicht abebbende Diskussion eingemischt. Er reagierte auf eine Äußerung der AfD-Vorsitzenden Alice Weidel, die im Deutschen Bundestag von "Kopftuchmädchen, Messermännern und anderen Nichtsnutzen" schwadronierte. Kaeser reagierte entschlossen und eindeutig in einem Tweet: "Lieber Kopftuchmädchen als Bund Deutscher Mädel." Für den Siemens-Chef war sein öffentlicher Beitrag eine "Herz- und Kopfentscheidung". Enorme Aufmerksamkeit Mit einigen wenigen Zeilen hat der Siemens-Chef ein ...

Learn more