North America

USA - New York

New York
New York
275 Seventh Ave, Suite 706
New York, NY 10001
P: +1.646.722.3041
newyork@prime-research.com

USA - Detroit/ Ann Arbor

Ann Arbor / Detroit
Ann Arbor/ Detroit
309 Maynard Street
Ann Arbor, MI 48104
+1 734 913 0348
annarbor@prime-research.com

Europe

Germany

Frankfurt / Mainz
Kaiserstrasse 22-24
55116 Mainz
+49 6131 2180 0
mainz@prime-research.com

United Kingdom

Oxford
58 St. Aldates
Oxford, OX1 1ST
+44 1865 324 911
oxford@prime-research.com

Switzerland

Zurich
Badenerstraße 549
8048 Zurich
+41 43 210 97 46
zurich@prime-research.com

South America

Brazil

Sao Paulo
Av. Roque Petroni Júnior, 1089
São Paulo, SP Brasil – 04707-900
+55 11 3033 5858
saopaulo@prime-research.com

Asia Pacific

China

Shanghai
Rm.306, Bldg. 2
Lujiazui Software Park No. 100, Lane 91, E'shan Rd. Pudong Shanghai 200127, China
+86 21 6859 2099
shanghai@prime-research.com

India

Office no. 3, 14th floor German Center
Building No. 9B -DLF Cyber City
Phase-III Gurgaon - INDIA
+91 124 463 6045
newdelhi@prime-research.com

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Is the Influencer Marketing Bubble about to Crash Down to Earth?

It is a fair question. Recent news on the topic have caused quite a stir in the digital world so the value of influencer marketing is under scrutiny. I recently reviewed the matter in a Twitter chat with various practitioners. CIPR board and council member Ella Minty started the debate: Is the influencer marketing bubble actually about to burst? Let’s rewind a little bit. The influencer marketing discipline has been going through a lot recently. The recent Paul Logan case raised deep concerns towards ‘brand safety’. In the background, criticism about fake followers was rumbling while social media audiences have been asking for higher ethic standards and transparency from online ambassadors. In addition to this, a completely new form of influencers, Computer Generated Influencers (CGI), ...

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What is Wrong with PR?

By Jennifer Sanchis This is probably PR’s greatest irony: PR suffers from bad reputation and image issues. Although the discipline has been institutionalised for years now, the industry is still facing an existential crisis that most practitioners and professional bodies are actively tackling. I wanted to look at the most crucial challenges and misconceptions which, according to me, are at the epicentre of “the PR problem”. PR shouldn’t be another one-way communication channel that organisations use to serve their own interests First published in 1999, the visionary authors of the highly impactful Cluetrain Manifesto were merciless when talking about PR’s credibility issue: “Everyone – including many PR people – senses that something is deeply phony about the profession […]. Take the ...

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COMMUNICATING CSR ACROSS THE GLOBE

THE IMPACT OF NATIONAL CULTURE ON THE SALIENCE OF CSR DIMENSIONS IN INTERNATIONAL MEDIA COVERAGE Last summer, I spent six weeks doing media research in Ann Arbor, Michigan as the 2017 winner of the Grunig PRIME Research Fellowship. PRIME’s global scope, diverse international team, and its worldwide client base made the company an ideal place for me to be. At the end of my experience, I wrote a paper to remind international PR professionals that concepts habitually referenced on an everyday basis are the products of social construction and, therefore, meanings may vary from one society to another. Specifically, the study concerned corporate social responsibility and its aspects in international media coverage. For the full paper please visit here: Salience of_CSR (PDF). The meaning of ...

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