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What is Wrong with PR?
By Jennifer Sanchis This is probably PR’s greatest irony: PR suffers from bad reputation and image issues. Although the discipline has been institutionalised for years now, the industry is still facing an existential crisis that most practitioners and professional bodies are actively tackling. I wanted to look at the most crucial challenges and misconceptions which, according to me, are at the epicentre of “the PR problem”. PR shouldn’t be another one-way communication channel that organisations use to serve their own interests First published in 1999, the visionary authors of the highly impactful Cluetrain Manifesto were merciless when talking about PR’s credibility issue: “Everyone – including many PR people – senses that something is deeply phony about the profession […]. Take the ...
COMMUNICATING CSR ACROSS THE GLOBE
THE IMPACT OF NATIONAL CULTURE ON THE SALIENCE OF CSR DIMENSIONS IN INTERNATIONAL MEDIA COVERAGE Last summer, I spent six weeks doing media research in Ann Arbor, Michigan as the 2017 winner of the Grunig PRIME Research Fellowship. PRIME’s global scope, diverse international team, and its worldwide client base made the company an ideal place for me to be. At the end of my experience, I wrote a paper to remind international PR professionals that concepts habitually referenced on an everyday basis are the products of social construction and, therefore, meanings may vary from one society to another. Specifically, the study concerned corporate social responsibility and its aspects in international media coverage. For the full paper please visit here: Salience of_CSR (PDF). The meaning of ...
Mark Weiner Offers Five-Point Plan For “The Datacentric Communicator.”
Mark Weiner, Chief Executive Officer of PRIME Research Americas, posts at the Institute for Public Relations (2/27) under the headline “Advice For The Datacentric Communicator.” Weiner focuses on a five-point plan for “the evolved communicator” to shift from gathering mounds of data to generating actionable insights for their organization. His five suggestions include the understanding that algorithms and technology do some of the heavy lifting on data, but explains how “humans drive understanding, interpretive analysis and strategy.” Weiner also suggests moving from “response-driven research” to “inquiry-based research” that “starts by posing questions, problems or scenarios rather than simply representing the conventional wisdom or the facts as we already know them.” Weiner also ...