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Visualizing Insights: Telling a Story with a Chart
By Leon Rausch PRIME Research At a time when everyone has data and everyone owns a “tool,” research-based “Actionable Insights” have emerged as the goal for better decision-making in business as well as Public Relations. The desire for insights means that communicators want more than data, charts and graphs. Instead, they want to go beyond “x is bad” or “y is good.” Instead, evolved communicators want to know “x is bad because of y and especially in the areas a, b and c. And here’s what to do about it.” This additional context and guidance enables Public Relations professionals to understand their situation and to act in ways that positively differentiate the company, its brands, its products and the issues surrounding them. In too many cases, researchers deliver results using descriptive ...
Richard Bagnall speaks at AMEC in Bangkok
A practical “how to” session, two of the international team who developed the Framework will explain why it was needed, what it is, and how to get the best results from adopting and using it. AMEC Summit 2017 Workshop C - How to use the new AMEC Framework – a practical tutorial, Richard Bagnall, PRIME Research UK, Paul Hender, ...
Beyond Crisis Days: Gaining Advantage from Your Morning Email
If your organization’s news alerts are boring on a slow day, or if you only remember they exist during product launches and crises, you might be ignoring a vital resource. Corporate communicators who look beyond the basic utility and format of daily media reports develop an intelligent view of opportunities and challenges while applying a useful tool for internal messaging. What is a News Briefing? A daily news briefing is a collection of the day’s top relevant stories as defined by an internal or external client. Usually delivered in the early morning, the collection of articles and social posts may go beyond company and brand news to include competitors, emerging issues, regulatory action, and industry developments. The briefings feature headlines, publication information, and online ...