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Richard Bagnall speaks at AMEC in Bangkok
A practical “how to” session, two of the international team who developed the Framework will explain why it was needed, what it is, and how to get the best results from adopting and using it. AMEC Summit 2017 Workshop C - How to use the new AMEC Framework – a practical tutorial, Richard Bagnall, PRIME Research UK, Paul Hender, ...
Beyond Crisis Days: Gaining Advantage from Your Morning Email
If your organization’s news alerts are boring on a slow day, or if you only remember they exist during product launches and crises, you might be ignoring a vital resource. Corporate communicators who look beyond the basic utility and format of daily media reports develop an intelligent view of opportunities and challenges while applying a useful tool for internal messaging. What is a News Briefing? A daily news briefing is a collection of the day’s top relevant stories as defined by an internal or external client. Usually delivered in the early morning, the collection of articles and social posts may go beyond company and brand news to include competitors, emerging issues, regulatory action, and industry developments. The briefings feature headlines, publication information, and online ...
Strategy and Tactics: Finding a Balance through Research
It’s a curious thing how the overwhelming majority of public relations agencies and practitioners identify as “strategists.” Here’s the problem: if everyone is a strategist, how does anything get done? The natural inclination seems to be that “tactics are subordinate to strategy.” True, public relations is much more than just press conferences, interviews and publicity but it’s important to remember that the only way to accomplish our PR and business objectives is to bring strategy to life through tactical execution. As such, strategy and tactics are interrelated and equally essential for success. Communications research provides a foundation for the entire public relations process from landscape assessment to objective-setting to strategy development to tactical creativity and ...