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PRIME Research PR-ROI Quarterly
1. Greetings! Welcome to the third edition of the PRIME Research PR-ROI Quarterly, a digest for communications professionals interested in proving and improving the value of corporate and brand reputation. In each issue, we offer thought leadership, news, and guidance to help you achieve your communications objectives. In this edition, we begin with a brief video perspective from PRIME CEO Mark Weiner, who shares his thoughts on one of PR’s most vexing challenges: connecting public relations activity with business performance. You’ll also have the opportunity to read about engagement and high-volume media analysis, and to view a best-practice case study. We welcome your input! If you’d like to contribute, or to learn more about any topic below, feel free to contact us. 2. Insights: ...
Engagement, Engagement, Engagement
by Nadin Vernon, PRIME Research Today’s consumers are spoilt for choice. Whether you consume a lot or a little, are looking for a product, a service or an experience, not only is there a plethora of choices out there, most options are handily accompanied by reviews and ratings. However, this doesn’t necessarily make our decision process as consumers any easier. Those of us who consume less tend to be even pickier about our choices. How do we, as modern savvy consumers - more informed and empowered than ever - decide what and who to invest our precious time in? Engagement is not a new term, nor is the notion of it representing today’s currency. However, marketers are increasingly struggling to find ways to engage their customers. Not once or twice, but on a continuous basis. I recently ...
Public Relations: The Corporate Sword and Shield
People now have unprecedented levels of access to information that is readily obtainable anytime anywhere. This profusion of information – some of which is true and some not so true -- presents an increased need to process, understand and act upon the opinion-shaping material which influences stakeholders, the marketplace and society in general. With the need for constant vigilance, Public Relations serves most organizations as its sword and shield, monitoring emerging issues to help address threats and to pursue opportunities. This proactive communication process represents PR’s unique ability to quickly frame issues through context, dialogue and action, often supplementing through real-time traditional and social media analysis the intelligence gleaned more slowly through surveys and ...