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Expertise and Precision

Communications Research for Better Business Decisions

Talent and Tools

The combination of critical thinking and state-of-the-art  technology delivers illumination and insight

Integrated and Reliable

PRIME offers scalable measurement solutions and research-based  guidance wherever and whenever you operate

Global and Local

From Ann Arbor to Zurich, PRIME monitors, analyzes and interprets traditional  and social media trends regardless of location and subject matter or reach

Innovative and Experienced

A leader in media analysis since 1987, PRIME employs creative solutions  to answer measurement’s biggest questions

Actionable Insights

Our data-driven guidance helps the world’s greatest organizations companies make better business decisions

Always Looking Forward

PRIME: Committed to continually improving quality, speed and relevance

PRIME Research equips the world’s most valuable brands with the tools, talent and technology they need to maximize the return on their communications investment.
PRIME Stories
Our skilled and experienced team yields consistent results for the world’s top organizations
Our customizable solutions enable communicators to help business performance
A unique combination of talent, tools and technology, PRIME speaks your language to guide your brand through communications challenges.
We provide comprehensive, real-time communication measurement to a diverse, global clientele on a variety of customizable platforms.
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